Black and Decker vs Stanley:Which is more popular by branded search?
In August 2026, Black and Decker had more branded searches than Stanley among workbench brands worldwide. Black and Decker was estimated to have 110K branded searches compared to Stanley’s 720, and held a 32.2% Share of Search versus Stanley’s 0.21%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black and Decker or Stanley?
Compare the workbench brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black and Decker, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | WORX | Black and Decker | Keter | Sealey | Stanley |
|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 37.4% | 20.6% | 5% | 0.25% |
| Nov 2025 | 35.2% | 41.5% | 18.6% | 4.5% | 0.22% |
| Dec 2025 | 30.4% | 44.5% | 20% | 4.9% | 0.24% |
| Jan 2026 | 29.1% | 41.9% | 23% | 5.6% | 0.27% |
| Feb 2026 | 33% | 36.5% | 24.4% | 6% | 0.24% |
| Mar 2026 | 47.2% | 26.9% | 22.1% | 3.6% | 0.22% |
| Apr 2026 | 54.2% | 21.4% | 21.4% | 2.9% | 0.14% |
| May 2026 | 51.9% | 24.9% | 20.3% | 2.7% | 0.11% |
| Jun 2026 | 47.8% | 29.3% | 19.6% | 3.2% | 0.13% |
| Jul 2026 | 44% | 30.9% | 20.8% | 4.2% | 0.17% |
| Aug 2026 | 42.3% | 32.2% | 21.7% | 3.5% | 0.21% |
| Sep 2026 | — | — | — | — | — |
How has the Black and Decker and Stanley comparison changed over the last 12 months?
3 findings
- Black and Decker was ahead of Stanley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black and Decker’s estimated Share of Search among workbench brands worldwide moved from 37.4% to 32.2%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among workbench brands worldwide moved from 0.25% to 0.21%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for workbench brands worldwide in August 2026?
1 change
In August 2026, Black and Decker gained estimated Share of Search among workbench brands worldwide, from 30.9% to 32.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
1 branded search term
- black and decker
Stanley
1 branded search term
- stanley wheelbarrow
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.