Brandwave

How popular isBlack+Decker?

In September 2026, people searched for Black+Decker by name about 249,000 times worldwide, a 12.8% decrease from the previous year. These searches made up 10.6% of all global blower vac brand searches, placing Black+Decker third out of six brands. When we asked both ChatGPT and Google AI Overviews about blower vac brands, Black+Decker appeared in three of the five answers and was the joint fourth most recommended of the six.

Search and AI answers in September 2026

Black+Decker is the third most searched of 6 competitors and the joint fourth most recommended in AI answers.

  1. StihlShare of searches 49.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. RyobiShare of searches 34.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Black+DeckerShare of searches 10.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ToroShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. WORXShare of searches 0.03%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top blower vac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Black+Decker is the joint fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EGO Power+1st
  2. Toro2nd
  3. WORX3rd
  4. Stihl4th
  5. Black+Decker4th
  6. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WORX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EGO Power+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black+Decker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blower vac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which blower vac brands compete with Black+Decker?

Black+Decker against blower vac brands worldwide, by month

Share of searches by month for Stihl, Ryobi, Black+Decker, Toro. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiBlack+DeckerToroWORXEGO Power+
Oct 202551.6%32.4%12%4%0.04%—
Nov 202546.3%39.5%11.6%2.6%0.04%—
Dec 202549.8%36.4%11.7%2.1%0.02%—
Jan 202651.4%34.9%10.9%2.8%0.02%—
Feb 202654.4%31.3%10.9%3.4%0.02%—
Mar 202649.9%34.2%9.1%6.8%0.03%—
Apr 202648%34%8.5%9.5%0.03%—
May 202645.1%35.4%10.2%9.3%0.03%—
Jun 202646.6%36.9%9.5%6.9%0.03%—
Jul 202645.8%36.1%10.2%7.9%0.03%—
Aug 202647%35.1%10.1%7.9%0.03%—
Sep 202649.5%34.1%10.6%5.8%0.03%—

  1. 1.Stihl

    49.5%

    Held 1st. 1.1M estimated branded searches, +0.7% vs prior month. Share +2.5 points.

  2. 2.Ryobi

    34.1%

    Held 2nd. 734K estimated branded searches, -7% vs prior month. Share -0.9 points.

  3. 3.Black+Decker

    10.6%

    Held 3rd. 227K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Toro

    5.8%

    Held 4th. 124K estimated branded searches, -29.9% vs prior month. Share -2.1 points.

  5. 5.WORX

    0.03%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Black+Decker and its closest rivals

Every comparison with Black+Decker

78 comparisons

How has branded search demand for Black+Decker changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Black+Decker worldwide fell from 285K to 249K.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among blower vac brands worldwide decreased from 12% to 10.6%.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among blower vac brands worldwide peaked at 12% in October 2025 and was lowest at 8.5% in April 2026.

How did search popularity change for blower vac brands worldwide in September 2026?

5 changes

  1. In September 2026, Stihl gained share of searches among blower vac brands worldwide, from 47% to 49.5%.

  2. In September 2026, Toro lost share of searches among blower vac brands worldwide, from 7.9% to 5.8%.

  3. In September 2026, Ryobi lost share of searches among blower vac brands worldwide, from 35.1% to 34.1%.

  4. Estimated monthly branded searches for WORX worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  5. Estimated monthly branded searches for Black+Decker worldwide fell 11% over 12 measured months, from 256K to 227K in September 2026.

How are Black+Decker’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Black+Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • black and decker
  • black and decker blower
  • black and decker dustbuster
  • black and decker handheld vacuum
  • black and decker heated airer
  • black and decker leaf blower
  • blackdecker

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How the Brand Demand Index is measured

Where does Black+Decker compete?

Black+Decker is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stick vacuum brands8th of 102.5%Show ranking
Handheld vacuum brands6th of 83.1%Show ranking
Grass trimmer brands6th of 103.7%Show ranking
Car vacuum brands3rd of 63.8%Show ranking
Mini vacuum brands3rd of 40.37%Show ranking
Reciprocating saw brands7th of 94.5%Show ranking
Cordless screwdriver brands5th of 75.4%Show ranking
Tire inflator brands5th of 75.5%Show ranking
Lawn edger brands6th of 105.8%Show ranking
Cordless edger brands4th of 76.3%Show ranking
Toaster oven brands4th of 76.5%Show ranking
Belt sander brands6th of 87.4%Show ranking
Hand sander brands5th of 79.1%Show ranking
Can opener brands3rd of 510.2%Show ranking
Blower vac brands3rd of 610.6%Shown above
Edger brands3rd of 710.5%Show ranking
Steam iron brands3rd of 810.9%Show ranking
Chuck key brands3rd of 611.6%Show ranking
Convection oven brands2nd of 812.9%Show ranking
Portable dishwasher brands3rd of 613%Show ranking
Power scrubber brands3rd of 613.4%Show ranking
Mini fridge brands3rd of 816.3%Show ranking
Saw horse brands2nd of 617.3%Show ranking
Hover mower brands2nd of 417.9%Show ranking
Jar opener brands1st of 547.5%Show ranking
Workbench brands1st of 1149.8%Show ranking
Heated airer brands5th of 50.52%Show ranking
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