Brandwave

Black+Decker vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Black+Decker among blower vac brands worldwide. Stihl had about 1.1 million branded searches, while Black+Decker had 227,000. Stihl made up 47.5% of all blower vac brand searches we track, and Black+Decker accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about blower vac brands, Black+Decker appeared in three of the five answers and Stihl in two. Stihl was mentioned before Black+Decker in two out of three answers.

Among blower vac brands worldwide in September 2026

Who do people search for more?

Stihl, about 5 searches for every 1 for Black+Decker

Stihl 1.1M searchesBlack+Decker 227K searches

Who does AI mention more?

Black+Decker, mentioned in 3 of 5 answers, Stihl in 2

Black+Decker in 3 of 5Stihl in 2 of 5

Who does AI recommend more?

Stihl, named ahead of Black+Decker in 2 of 3 answers

Stihl first in 2Black+Decker first in 1

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Top blower vac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Black+Decker in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. WORX2nd
  3. Stihl3rd
  4. Black+Decker3rd
  5. Ryobi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WORX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black+Decker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blower vac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Black+Decker or Stihl more popular in search?

This chart shows how often people search Google for Black+Decker and Stihl by name. Each line represents a brand's share of searches for all six blower vac brands we track, month by month, from English-language searches worldwide.

Black+Decker and Stihl among blower vac brands worldwide, by month

Share of searches by month for Stihl, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiBlack+DeckerToroWORX
Oct 202549.5%35.2%11.5%3.8%0.04%
Nov 202544.9%41.3%11.3%2.5%0.03%
Dec 202548.2%38.5%11.3%2%0.02%
Jan 202649.9%36.8%10.6%2.7%0.02%
Feb 202652.7%33.4%10.6%3.3%0.02%
Mar 202647.8%37%8.7%6.5%0.03%
Apr 202645.2%37.8%8%8.9%0.03%
May 202643%38.4%9.7%8.8%0.02%
Jun 202644.4%40%9.1%6.6%0.03%
Jul 202643.6%39.1%9.7%7.5%0.03%
Aug 202644.8%38.1%9.6%7.5%0.02%
Sep 202647.5%36.8%10.1%5.5%0.03%

How has the Black+Decker and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Black+Decker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among blower vac brands worldwide moved from 11.5% to 10.1%, and its estimated monthly branded searches moved from 256K to 227K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among blower vac brands worldwide moved from 49.5% to 47.5%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for blower vac brands worldwide in September 2026?

2 changes

  1. In September 2026, Stihl gained share of searches among blower vac brands worldwide, from 44.8% to 47.5%.

  2. In September 2026, Black+Decker gained share of searches among blower vac brands worldwide, from 9.6% to 10.1%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

4 branded search terms

  • black and decker
  • black and decker blower
  • black and decker leaf blower
  • blackdecker

Stihl

3 branded search terms

  • stihl
  • stihl chainsaw
  • stihl leaf blowers

How the Brand Demand Index is measured

Other head-to-heads among blower vac brands

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