Brandwave

Black+Decker vs Toro:Which is more popular?

In September 2026, Black+Decker had more branded searches than Toro among blower vac brands worldwide. Black+Decker had about 227,000 branded searches, while Toro had 124,000. Black+Decker made up 10.1% of all blower vac brand searches we track, and Toro accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about blower vac brands, Black+Decker appeared in three of the five answers and Toro in two. Toro was mentioned before Black+Decker in two out of three answers.

Among blower vac brands worldwide in September 2026

Who do people search for more?

Black+Decker, about 83% more searches than Toro

Black+Decker 227K searchesToro 124K searches

Who does AI mention more?

Black+Decker, mentioned in 3 of 5 answers, Toro in 2

Black+Decker in 3 of 5Toro in 2 of 5

Who does AI recommend more?

Toro, named ahead of Black+Decker in 2 of 3 answers

Toro first in 2Black+Decker first in 1

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Top blower vac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Toro was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toro was listed before Black+Decker in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. WORX2nd
  3. Stihl3rd
  4. Black+Decker3rd
  5. Ryobi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WORX4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black+Decker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blower vac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Black+Decker or Toro more popular in search?

This chart shows how often people search Google for Black+Decker and Toro by name. Each line represents a brand's share of searches for all six blower vac brands we track, month by month, from English-language searches worldwide.

Black+Decker and Toro among blower vac brands worldwide, by month

Share of searches by month for Black+Decker, Toro. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiBlack+DeckerToroWORX
Oct 202549.5%35.2%11.5%3.8%0.04%
Nov 202544.9%41.3%11.3%2.5%0.03%
Dec 202548.2%38.5%11.3%2%0.02%
Jan 202649.9%36.8%10.6%2.7%0.02%
Feb 202652.7%33.4%10.6%3.3%0.02%
Mar 202647.8%37%8.7%6.5%0.03%
Apr 202645.2%37.8%8%8.9%0.03%
May 202643%38.4%9.7%8.8%0.02%
Jun 202644.4%40%9.1%6.6%0.03%
Jul 202643.6%39.1%9.7%7.5%0.03%
Aug 202644.8%38.1%9.6%7.5%0.02%
Sep 202647.5%36.8%10.1%5.5%0.03%

How has the Black+Decker and Toro comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Toro took it in April 2026, Black+Decker took it in May 2026.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among blower vac brands worldwide moved from 11.5% to 10.1%, and its estimated monthly branded searches moved from 256K to 227K.
  • Across the 12 months ending September 2026, Toro’s share of searches among blower vac brands worldwide moved from 3.8% to 5.5%, and its estimated monthly branded searches moved from 84.9K to 124K.

How did search popularity change for blower vac brands worldwide in September 2026?

2 changes

  1. In September 2026, Black+Decker gained share of searches among blower vac brands worldwide, from 9.6% to 10.1%.

  2. In September 2026, Toro lost share of searches among blower vac brands worldwide, from 7.5% to 5.5%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

4 branded search terms

  • black and decker
  • black and decker blower
  • black and decker leaf blower
  • blackdecker

Toro

5 branded search terms

  • toro blower vac
  • toro mower
  • toro push mower
  • toro riding lawn mower
  • toro zero turn mower

How the Brand Demand Index is measured

Other head-to-heads among blower vac brands

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