Brandwave

Black+Decker vs Dyson:Which is more popular?

In September 2026, Dyson had more branded searches than Black+Decker among mini vacuum brands worldwide. Dyson had about 5 million branded searches, while Black+Decker had 20,200. Dyson made up 99.5% of all mini vacuum brand searches we track, and Black+Decker accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about mini vacuum brands, Black+Decker appeared in all five answers and Dyson in three. Black+Decker was mentioned before Dyson in every answer.

Among mini vacuum brands worldwide in September 2026

Who do people search for more?

Dyson, about 248 searches for every 1 for Black+Decker

Dyson 5M searchesBlack+Decker 20.2K searches

Who does AI mention more?

Black+Decker, mentioned in every answer we collected

Black+Decker in 5 of 5Dyson in 3 of 5

Who does AI recommend more?

Black+Decker, named ahead of Dyson in every answer

Black+Decker first in 4Dyson never first

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Top mini vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker appeared in all five answers. Dyson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Black+Decker was listed before Dyson in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shark1st
  2. Black+Decker2nd
  3. BISSELL3rd
  4. Dyson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black+Decker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mini vacuum brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Black+Decker or Dyson more popular in search?

This chart shows how often people search Google for Black+Decker and Dyson by name. Each line represents a brand's share of searches for all four mini vacuum brands we track, month by month, from English-language searches worldwide.

Black+Decker and Dyson among mini vacuum brands worldwide, by month

Share of searches by month for Dyson, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBlack+DeckerSharkBISSELL
Oct 202599.4%0.52%0.05%<0.01%
Nov 202599.5%0.43%0.05%<0.01%
Dec 202599.4%0.52%0.06%0.02%
Jan 202699.4%0.52%0.07%<0.01%
Feb 202699.4%0.52%0.11%<0.01%
Mar 202699.3%0.6%0.06%0.01%
Apr 202699.4%0.52%0.06%0.01%
May 202699.4%0.52%0.07%0.01%
Jun 202699.4%0.56%0.06%0.01%
Jul 202699.2%0.68%0.07%0.01%
Aug 202699.4%0.56%0.07%0.01%
Sep 202699.5%0.4%0.06%<0.01%

How has the Black+Decker and Dyson comparison changed over the last 12 months?

3 findings
  • Dyson was ahead of Black+Decker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among mini vacuum brands worldwide moved from 0.52% to 0.4%, and its estimated monthly branded searches moved from 26.2K to 20.2K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among mini vacuum brands worldwide moved from 99.4% to 99.5%, and its estimated monthly branded searches held steady at 5M.

How did search popularity change for mini vacuum brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Black+Decker worldwide fell 22.9% over 12 measured months, from 26.2K to 20.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

2 branded search terms

  • black and decker dustbuster
  • black and decker handheld vacuum

Dyson

1 branded search term

  • dyson

How the Brand Demand Index is measured

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