Brandwave

Black+Decker vs Shark:Which is more popular?

In September 2026, Black+Decker had more branded searches than Shark among mini vacuum brands worldwide. Black+Decker had about 20,200 branded searches, while Shark had 2,900. Black+Decker made up 0.4% of all mini vacuum brand searches we track, and Shark accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about mini vacuum brands, both Black+Decker and Shark appeared in all five answers. Shark was mentioned before Black+Decker in every answer.

Among mini vacuum brands worldwide in September 2026

Who do people search for more?

Black+Decker, about 7 searches for every 1 for Shark

Black+Decker 20.2K searchesShark 2.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Black+Decker in 5 of 5Shark in 5 of 5

Who does AI recommend more?

Shark, named ahead of Black+Decker in every answer

Shark first in 4Black+Decker never first

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Top mini vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Black+Decker and Shark showed up in all five answers. Shark was listed before Black+Decker in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shark1st
  2. Black+Decker2nd
  3. BISSELL3rd
  4. Dyson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black+Decker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dyson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mini vacuum brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Black+Decker or Shark more popular in search?

This chart shows how often people search Google for Black+Decker and Shark by name. Each line represents a brand's share of searches for all four mini vacuum brands we track, month by month, from English-language searches worldwide.

Black+Decker and Shark among mini vacuum brands worldwide, by month

Share of searches by month for Black+Decker, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBlack+DeckerSharkBISSELL
Oct 202599.4%0.52%0.05%<0.01%
Nov 202599.5%0.43%0.05%<0.01%
Dec 202599.4%0.52%0.06%0.02%
Jan 202699.4%0.52%0.07%<0.01%
Feb 202699.4%0.52%0.11%<0.01%
Mar 202699.3%0.6%0.06%0.01%
Apr 202699.4%0.52%0.06%0.01%
May 202699.4%0.52%0.07%0.01%
Jun 202699.4%0.56%0.06%0.01%
Jul 202699.2%0.68%0.07%0.01%
Aug 202699.4%0.56%0.07%0.01%
Sep 202699.5%0.4%0.06%<0.01%

How has the Black+Decker and Shark comparison changed over the last 12 months?

3 findings
  • Black+Decker was ahead of Shark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among mini vacuum brands worldwide moved from 0.52% to 0.4%, and its estimated monthly branded searches moved from 26.2K to 20.2K.
  • Across the 12 months ending September 2026, Shark’s share of searches among mini vacuum brands worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for mini vacuum brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Shark worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

  2. Estimated monthly branded searches for Black+Decker worldwide fell 22.9% over 12 measured months, from 26.2K to 20.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

2 branded search terms

  • black and decker dustbuster
  • black and decker handheld vacuum

Shark

1 branded search term

  • shark mini vacuum

How the Brand Demand Index is measured

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