Ninja vs Russell Hobbs:Which is more popular?
In October 2026, Ninja and Russell Hobbs were level in searches among crepe maker brands worldwide, with an estimated 930 versus 890 branded searches, at 5% and 4.8% of the total. When we asked ChatGPT and Google AI Overviews about crepe maker brands, neither Ninja nor Russell Hobbs appeared in any of the five answers.
Who do people search for more?
Ninja and Russell Hobbs are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top crepe maker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Ninja nor Russell Hobbs showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crepe maker brands
5 answers
Asked ChatGPT
“Which crepe maker brand should I buy?”
Asked ChatGPT
“What are the best crepe maker brands?”
Asked ChatGPT
“What's the best crepe maker brand for home breakfast?”
Searched Google, AI Overview
“best crepe maker”
Searched Google, AI Overview
“electric crepe maker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ninja or Russell Hobbs more popular in search?
This chart shows how often people search Google for Ninja and Russell Hobbs by name. Each line represents a brand's share of searches for all nine crepe maker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ninja, Russell Hobbs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dash | Tefal | Ninja | Russell Hobbs | Breville | de Buyer | Sunbeam | NutriChef | Cuisinart |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 65.6% | 8.7% | 4% | 9% | 3.8% | 5.5% | 0.68% | 2.3% | 0.47% |
| Dec 2025 | 67.9% | 5.2% | 1.5% | 6.5% | 2.4% | 5.9% | 0.44% | 3% | 7.1% |
| Jan 2026 | 80.3% | 5.7% | 2.1% | 3% | 2.6% | 3.8% | 0.46% | 1.4% | 0.61% |
| Feb 2026 | 67.5% | 10.5% | 2.8% | 6.5% | 4.4% | 4.4% | 0.62% | 2.5% | 0.62% |
| Mar 2026 | 73.8% | 6.6% | 1.8% | 3.2% | 3% | 5.4% | 0.58% | 4.8% | 0.71% |
| Apr 2026 | 74.1% | 7% | 1.6% | 3.2% | 3.9% | 4.8% | 0.87% | 4.2% | 0.38% |
| May 2026 | 27.8% | 3.7% | 60.3% | 1.8% | 1.9% | 2.4% | 0.49% | 1.4% | 0.19% |
| Jun 2026 | 39.9% | 4% | 47.6% | 1.6% | 2.3% | 2.3% | 0.58% | 1.5% | 0.29% |
| Jul 2026 | 58.4% | 5.6% | 20.9% | 2.8% | 4.1% | 3.4% | 0.75% | 3.6% | 0.51% |
| Aug 2026 | 63.3% | 9.6% | 4.5% | 3.7% | 5.3% | 5.3% | 1.1% | 6.4% | 0.84% |
| Sep 2026 | 67.4% | 10.3% | 3.9% | 4% | 5.7% | 4.7% | 1.2% | 1.9% | 0.91% |
| Oct 2026 | 68.7% | 9.7% | 5% | 4.8% | 4.8% | 3.9% | 1.4% | 1.2% | 0.49% |
Russell Hobbs sells other things too, so only its searches that name this product count here, like “russell hobbs crepe maker”.
How has branded search for Ninja and Russell Hobbs changed worldwide over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Ninja took it in May 2026, Russell Hobbs took it in September 2026, Ninja took it in October 2026.
- Across the 12 months ending October 2026, Ninja’s share of searches among crepe maker brands worldwide moved from 4% to 5%, and its estimated monthly branded searches held steady at 930.
- Across the 12 months ending October 2026, Russell Hobbs’ share of searches among crepe maker brands worldwide moved from 9% to 4.8%, and its estimated monthly branded searches moved from 2.1K to 890.
How did search popularity change for crepe maker brands worldwide in October 2026?
2 changes
In October 2026, Ninja overtook Breville and 2 others to rank 3rd among crepe maker brands worldwide, with 5% of the searches.
In October 2026, Russell Hobbs overtook Breville and de Buyer to rank 4th among crepe maker brands worldwide, with 4.8% of the searches.
How are Ninja’s and Russell Hobbs’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Ninja’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ninja
3 branded search terms
- ninja crepe maker
- ninja crepe pan
- ninja pancake maker
Russell Hobbs
2 branded search terms
- russell hobbs crepe maker
- russell hobbs pancake maker
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