Brandwave

Russell Hobbs vs Sunbeam:Which is more popular?

In September 2026, Russell Hobbs had more branded searches than Sunbeam among slow cooker brands worldwide. Russell Hobbs had about 138,000 branded searches, while Sunbeam had 80,600. Russell Hobbs made up 40.8% of all slow cooker brand searches we track, and Sunbeam accounted for 23.8%. When we asked ChatGPT and Google AI Overviews about slow cooker brands, neither Russell Hobbs nor Sunbeam appeared in any of the five answers.

Among slow cooker brands worldwide in September 2026

Who do people search for more?

Russell Hobbs, about 72% more searches than Sunbeam

Russell Hobbs 138K searchesSunbeam 80.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Russell Hobbs in 0 of 5Sunbeam in 0 of 5

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Top slow cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Russell Hobbs nor Sunbeam showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crockpot1st
  2. Hamilton Beach2nd
  3. Cuisinart3rd
  4. Russell Hobbs–
  5. Sunbeam–
  6. Breville–
  7. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hamilton Beach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crockpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about slow cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Russell Hobbs or Sunbeam more popular in search?

This chart shows how often people search Google for Russell Hobbs and Sunbeam by name. Each line represents a brand's share of searches for all seven slow cooker brands we track, month by month, from English-language searches worldwide.

Russell Hobbs and Sunbeam among slow cooker brands worldwide, by month

Share of searches by month for Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of searches table
MonthRussell HobbsSunbeamHamilton BeachCrockpotCuisinartBrevillePhilips
Oct 202542.6%21.7%16.3%16.3%1.8%1.2%0.16%
Nov 202547.4%20.1%14.5%14.5%1.9%1.3%0.17%
Dec 202543.8%19.5%16.7%16.7%1.8%1.2%0.16%
Jan 202642.1%20.9%15.4%18.8%1.4%1.4%0.15%
Feb 202643.9%22.8%16.8%13.8%1.2%1.2%0.16%
Mar 202641.5%24.8%18.6%12.4%1.1%1.4%0.18%
Apr 202638.2%27.2%20.4%11.2%0.99%1.8%0.2%
May 202639.5%28.1%21.1%7.7%1%2.3%0.21%
Jun 202641.6%24.2%22.3%8.1%1.1%2.4%0.22%
Jul 202639.2%23.3%26.1%7.8%1%2.3%0.25%
Aug 202637.2%26.1%24.3%8.9%1.2%2.2%0.24%
Sep 202640.8%23.8%21.8%9.8%1.9%1.6%0.26%

How has the Russell Hobbs and Sunbeam comparison changed over the last 12 months?

3 findings
  • Russell Hobbs was ahead of Sunbeam in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among slow cooker brands worldwide moved from 42.6% to 40.8%, and its estimated monthly branded searches moved from 194K to 138K.
  • Across the 12 months ending September 2026, Sunbeam’s share of searches among slow cooker brands worldwide moved from 21.7% to 23.8%, and its estimated monthly branded searches moved from 98.6K to 80.6K.

How did search popularity change for slow cooker brands worldwide in September 2026?

2 changes

  1. In September 2026, Russell Hobbs gained share of searches among slow cooker brands worldwide, from 37.2% to 40.8%.

  2. In September 2026, Sunbeam lost share of searches among slow cooker brands worldwide, from 26.1% to 23.8%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Russell Hobbs’ and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Russell Hobbs

4 branded search terms

  • russell hobbs
  • russell hobbs kettle
  • russell hobbs toaster
  • russellhobbs

Sunbeam

2 branded search terms

  • sunbeam
  • sunbeam mixmaster

How the Brand Demand Index is measured

Other head-to-heads among slow cooker brands

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