Brandwave

Breville vs Cuisinart:Which is more popular?

In September 2026, Breville and Cuisinart were level in searches among slow cooker brands worldwide, with an estimated 165K branded searches each, at 13.7% of the total each. When we asked ChatGPT and Google AI Overviews about slow cooker brands, Cuisinart appeared in four of the five answers and Breville in none.

Among slow cooker brands worldwide in September 2026

Who do people search for more?

Breville and Cuisinart are searched for about as often as each other.

Breville 165K searchesCuisinart 165K searches

Who does AI mention more?

Cuisinart, mentioned in 4 of 5 answers, Breville in 0

Cuisinart in 4 of 5Breville in 0 of 5

Who does AI recommend more?

Cuisinart, the only one of the two named

Cuisinart first in 4Breville never named

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Top slow cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cuisinart was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Breville did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crockpot1st
  2. Hamilton Beach2nd
  3. Cuisinart3rd
  4. Breville–
  5. Russell Hobbs–
  6. Sunbeam–
  7. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crockpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hamilton Beach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about slow cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Breville or Cuisinart more popular in search?

This chart shows how often people search Google for Breville and Cuisinart by name. Each line represents a brand's share of searches for all seven slow cooker brands we track, month by month, from English-language searches worldwide.

Breville and Cuisinart among slow cooker brands worldwide, by month

Share of searches by month for Breville, Cuisinart. The figures are in the table below the chart.

View monthly share of searches table
MonthCrockpotBrevilleCuisinartRussell HobbsSunbeamHamilton BeachPhilips
Oct 202547%10.2%15.1%14.6%7.4%5.6%0.05%
Nov 202543.6%14.4%17.6%14.1%6%4.3%0.05%
Dec 202543.8%14.1%17.3%13.6%6%5.2%0.05%
Jan 202644.8%11.5%17.2%14.2%7%5.2%0.05%
Feb 202641%13.3%16.2%15.5%8.1%5.9%0.06%
Mar 202638.2%12.4%18.4%15.1%9%6.8%0.07%
Apr 202635.8%14.2%17.3%14.5%10.3%7.8%0.08%
May 202633.6%13.8%20.6%14.2%10.1%7.6%0.07%
Jun 202631.5%15.6%19%16%9.3%8.5%0.08%
Jul 202633.8%13.9%20.7%14%8.3%9.3%0.09%
Aug 202637.7%12.7%18.9%13%9.1%8.5%0.08%
Sep 202648.3%13.7%13.7%11.5%6.7%6.1%0.07%

How has the Breville and Cuisinart comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Cuisinart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among slow cooker brands worldwide moved from 10.2% to 13.7%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Cuisinart’s share of searches among slow cooker brands worldwide moved from 15.1% to 13.7%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for slow cooker brands worldwide in September 2026?

2 changes
  1. In September 2026, Breville overtook Cuisinart and Russell Hobbs to rank 2nd among slow cooker brands worldwide, with 13.7% of the searches.

  2. In September 2026, Cuisinart lost share of searches among slow cooker brands worldwide, from 18.9% to 13.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Breville’s and Cuisinart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

1 branded search term

  • breville barista express

Cuisinart

1 branded search term

  • cuisinart

How the Brand Demand Index is measured

Other head-to-heads among slow cooker brands

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