Brandwave

How popular isInstant in search?

In August 2026, there were an estimated 564K branded searches for Instant worldwide which held steady over the last 11 months. Instant holds 38% estimated Share of Search among sous vide brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville57%
  2. Instant38%
  3. Ankarsrum3.3%
  4. Inkbird1.5%
  5. Anova Culinary0.09%
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Which sous vide brands compete with Instant?

Instant against sous vide brands worldwide, by month

Share of Search by month for Breville, Instant, Ankarsrum. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleInstantAnkarsrumInkbirdAnova Culinary
Oct 202555.9%38.6%4.1%1.2%0.13%
Nov 202558%36%4.7%1.2%0.12%
Dec 202562.4%32%4.2%1.3%0.13%
Jan 202657.7%37.7%3.3%1.2%0.13%
Feb 202658.8%35.8%3.8%1.4%0.12%
Mar 202654.6%40.1%3.5%1.6%0.11%
Apr 202657.9%34.8%5.6%1.7%0.1%
May 202658.9%35.4%3.8%1.7%0.12%
Jun 202659.6%35.5%3.1%1.7%0.1%
Jul 202661.7%33.6%2.9%1.6%0.09%
Aug 202657%38%3.3%1.5%0.09%
Sep 2026—————

  1. 1.Breville

    57%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -4.7 points.

  2. 2.Instant

    38%

    Held 2nd. 564K estimated branded searches, +22% vs prior month. Share +4.4 points.

  3. 3.Ankarsrum

    3.3%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  4. 4.Inkbird

    1.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Anova Culinary

    0.09%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Instant and its closest rivals

How has branded search demand for Instant changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Instant worldwide held steady, from 566K to 564K.
  • Across the 11 months ending August 2026, Instant’s estimated Share of Search among sous vide brands worldwide decreased from 38.6% to 38%.
  • Across the 11 months ending August 2026, Instant’s estimated Share of Search among sous vide brands worldwide peaked at 40.1% in March 2026 and was lowest at 32% in December 2025.

How did search popularity change for sous vide brands worldwide in August 2026?

  1. In August 2026, Instant gained estimated Share of Search among sous vide brands worldwide, from 33.6% to 38%.

  2. In August 2026, Breville lost estimated Share of Search among sous vide brands worldwide, from 61.7% to 57%.

  3. Estimated monthly branded searches for Inkbird worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Anova Culinary worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Ankarsrum worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Instant compete?

Instant is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pressure cooker brands4th of 514%Show ranking
Air fryer brands3rd of 517.7%Show ranking
Sous vide brands2nd of 538%Shown above

How is Instant measured?

Brandwave collects information about searches that people make online using Instant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • air fryer instant
  • instant air fryer
  • instant pot
  • instant vortex
  • instantpot com

Do you work for Instant? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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