How popular isInstant?
In September 2026, people searched for Instant by name about 564,000 times worldwide, about the same as the previous year. These searches made up 0.3% of all global milk frother brand searches, placing Instant seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about milk frother brands, Instant appeared in three of the four answers and was the third most recommended of the eight.
Instant is the seventh most searched of 8 competitors and the third most recommended in AI answers.
De'LonghiShare of searches 70.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
BrevilleShare of searches 17.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
NespressoShare of searches 5.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
BodumShare of searches 4.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
InstantShare of searches 0.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top milk frother brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Instant was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Instant is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Zulay Kitchen4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Instant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bodum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dualit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about milk frother brands
4 answers
Asked ChatGPT
“Which milk frother brand should I buy?”
Asked ChatGPT
“What are the best milk frother brands?”
Asked ChatGPT
“What's the best milk frother brand for a home coffee setup?”
Searched Google, AI Overview
“best milk frother”
Searched Google, AI Overview
“electric milk frother”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which milk frother brands compete with Instant?
Share of searches by month for De'Longhi, Breville, Nespresso, Bodum, Instant. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Breville | Nespresso | Bodum | Dualit | Zulay Kitchen | Instant | Jura |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 12.2% | 5.8% | 5.5% | 1.3% | 0.6% | 0.22% | 0.09% |
| Nov 2025 | 73% | 14.7% | 5.8% | 4.4% | 1.3% | 0.48% | 0.22% | 0.08% |
| Dec 2025 | 68% | 16.7% | 7.7% | 5% | 1.5% | 0.67% | 0.37% | 0.09% |
| Jan 2026 | 71.7% | 14.4% | 5.9% | 5.3% | 1.6% | 0.71% | 0.31% | 0.11% |
| Feb 2026 | 72% | 14.4% | 5.6% | 5.3% | 1.6% | 0.71% | 0.26% | 0.11% |
| Mar 2026 | 72% | 14.4% | 5.6% | 5.3% | 1.6% | 0.71% | 0.26% | 0.11% |
| Apr 2026 | 71.5% | 14.4% | 6.5% | 5.3% | 1.3% | 0.7% | 0.2% | 0.11% |
| May 2026 | 71.4% | 14.3% | 6.5% | 5.3% | 1.3% | 0.86% | 0.2% | 0.09% |
| Jun 2026 | 73.7% | 14.8% | 4.7% | 4.4% | 1.3% | 0.72% | 0.26% | 0.1% |
| Jul 2026 | 73.7% | 14.8% | 4.7% | 4.4% | 1.1% | 0.89% | 0.26% | 0.1% |
| Aug 2026 | 72.1% | 14.5% | 5.6% | 5.3% | 1.3% | 0.87% | 0.26% | 0.11% |
| Sep 2026 | 70.3% | 17.2% | 5.5% | 4.2% | 1.3% | 1% | 0.3% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 673K | 0% | -1.7 points | |
| 2, held 2nd | 17.2% | 165K | +22.2% | +2.8 points | |
| 3, held 3rd | 5.5% | 52.6K | 0% | -0.1 points | |
| 4, held 4th | 4.2% | 40.5K | -18.2% | -1.1 points | |
| 5, held 5th | 1.3% | 12.1K | 0% | 0 points | |
| 6, held 6th | 1% | 9.9K | +22.2% | +0.2 points | |
| 7, held 7th | 0.3% | 2.9K | +20.8% | 0 points | |
| 8, held 8th | 0.09% | 880 | -12% | 0 points |
70.3%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Breville17.2%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.8 points.
5.5%
Held 3rd. 52.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Bodum4.2%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.
Dualit1.3%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
1%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
7.
Instant0.3%
Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
8.
Jura0.09%
Held 8th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
Compare popularity between Instant and its closest rivals
Every comparison with Instant
18 comparisons
- Instant vs Ninja
- Instant vs Philips
- Instant vs Tefal
- Crockpot vs Instant
- COSORI vs Instant
- Breville vs Instant
- Instant vs Russell Hobbs
- Dreo vs Instant
- Bodum vs Instant
- De'Longhi vs Instant
- Dualit vs Instant
- Instant vs Nespresso
- Instant vs Zulay Kitchen
- Instant vs Jura
- Fissler vs Instant
- Ankarsrum vs Instant
- Anova Culinary vs Instant
- Inkbird vs Instant
How has branded search demand for Instant changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Instant worldwide held steady, from 567K to 564K.
- Across the 12 months ending September 2026, Instant’s share of searches among milk frother brands worldwide held steady, from 0.22% to 0.3%.
How did search popularity change for milk frother brands worldwide in September 2026?
6 changes
In September 2026, Breville gained share of searches among milk frother brands worldwide, from 14.5% to 17.2%.
In September 2026, De'Longhi lost share of searches among milk frother brands worldwide, from 72.1% to 70.3%.
In September 2026, Bodum lost share of searches among milk frother brands worldwide, from 5.3% to 4.2%.
Estimated monthly branded searches for Zulay Kitchen worldwide rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.
Estimated monthly branded searches for Instant worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Dualit worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are Instant’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Instant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- air fryer instant
- instant air fryer
- instant milk frother
- instant pot
- instant sous vide
- instant vortex
Do you work for Instant? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Instant compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Air fryer brands | 3rd of 8 | 14.6% | Show ranking |
| Multi cooker brands | 2nd of 4 | 47.6% | Show ranking |
| Milk frother brands | 7th of 8 | 0.3% | Shown above |
| Pressure cooker brands | 6th of 7 | 0.07% | Show ranking |
| Sous vide brands | 5th of 5 | 0.03% | Show ranking |
Is Instant your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.