Brandwave

Fissler vs Instant:Which is more popular?

In September 2026, Fissler had more branded searches than Instant among pressure cooker brands worldwide. Fissler had about 74,000 branded searches, while Instant had 590. Fissler made up 8.8% of all pressure cooker brand searches we track, and Instant accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about pressure cooker brands, Instant appeared in all five answers and Fissler in two. Instant was mentioned before Fissler in every answer.

Among pressure cooker brands worldwide in September 2026

Who do people search for more?

Fissler, about 125 searches for every 1 for Instant

Fissler 74K searchesInstant 590 searches

Who does AI mention more?

Instant, mentioned in every answer we collected

Instant in 5 of 5Fissler in 2 of 5

Who does AI recommend more?

Instant, named ahead of Fissler in every answer

Instant first in 5Fissler never first

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Top pressure cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instant appeared in all five answers. Fissler was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Instant was listed before Fissler in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Instant1st
  2. Presto2nd
  3. Ninja3rd
  4. Fissler4th
  5. Tefal5th
  6. Breville6th
  7. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Instant5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Presto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fissler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pressure cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fissler or Instant more popular in search?

This chart shows how often people search Google for Fissler and Instant by name. Each line represents a brand's share of searches for all seven pressure cooker brands we track, month by month, from English-language searches worldwide.

Fissler and Instant among pressure cooker brands worldwide, by month

Share of searches by month for Fissler, Instant. The figures are in the table below the chart.

View monthly share of searches table
MonthTefalBrevilleFisslerNinjaPhilipsInstantPresto
Oct 202569.8%16.1%10.8%2.7%0.53%0.11%<0.01%
Nov 202568.6%18.4%10.1%2.5%0.33%0.07%<0.01%
Dec 202566.6%22.3%8.2%2.5%0.4%0.08%<0.01%
Jan 202671.3%16.5%9%2.7%0.44%0.09%<0.01%
Feb 202669.4%16.4%11%2.7%0.44%0.07%<0.01%
Mar 202669.3%16.4%11%2.7%0.53%0.07%<0.01%
Apr 202666.4%19.2%10.5%3.2%0.63%0.07%<0.01%
May 202668.4%16.8%11.3%2.8%0.67%0.07%<0.01%
Jun 202667.2%19.8%8.9%3.3%0.79%0.09%<0.01%
Jul 202663.6%22%9.8%3.6%0.88%0.12%<0.01%
Aug 202666.5%18.8%10.3%3.8%0.61%0.1%<0.01%
Sep 202666.9%19.7%8.8%4%0.53%0.07%<0.01%

How has the Fissler and Instant comparison changed over the last 12 months?

3 findings
  • Fissler was ahead of Instant in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fissler’s share of searches among pressure cooker brands worldwide moved from 10.8% to 8.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Instant’s share of searches among pressure cooker brands worldwide moved from 0.11% to 0.07%, and its estimated monthly branded searches moved from 880 to 590.

How did search popularity change for pressure cooker brands worldwide in September 2026?

2 changes
  1. In September 2026, Fissler lost share of searches among pressure cooker brands worldwide, from 10.3% to 8.8%.

  2. Estimated monthly branded searches for Instant worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fissler’s and Instant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fissler

1 branded search term

  • fissler

Instant

1 branded search term

  • air fryer instant

How the Brand Demand Index is measured

Other head-to-heads among pressure cooker brands

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