Brandwave

How popular isInstant in search?

In August 2026, there were an estimated 564K branded searches for Instant worldwide which held steady over the last 11 months. Instant holds 17.7% estimated Share of Search among air fryer brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ninja35.9%
  2. Philips34.5%
  3. Instant17.7%
  4. COSORI9.9%
  5. Dreo2%
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Which air fryer brands compete with Instant?

Instant against air fryer brands worldwide, by month

Share of Search by month for Ninja, Philips, Instant, COSORI. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaPhilipsInstantCOSORIDreo
Oct 202535.6%35%18.3%9.8%1.2%
Nov 202539.6%29.4%19.4%10.6%1%
Dec 202538.7%33.2%16.6%10.2%1.3%
Jan 202638.2%30.3%19.2%10.8%1.5%
Feb 202637.9%34%16.1%10.9%1%
Mar 202636.8%32.5%19.1%10.5%1.2%
Apr 202639.5%33.7%16.6%8.9%1.3%
May 202636.7%34.5%17.5%8.9%2.4%
Jun 202638.8%32.1%16.3%8%4.8%
Jul 202633.5%37.8%16.5%8.2%4%
Aug 202635.9%34.5%17.7%9.9%2%
Sep 2026—————

  1. 1.Ninja

    35.9%

    moved from 2nd to 1st · 1.1M estimated branded searches · +22.3% vs prior month · +2.4 points

  2. 2.Philips

    34.5%

    moved from 1st to 2nd · 1.1M estimated branded searches · +4.3% vs prior month · -3.2 points

  3. 3.Instant

    17.7%

    held 3rd · 564K estimated branded searches · +22% vs prior month · +1.2 points

  4. 4.COSORI

    9.9%

    held 4th · 316K estimated branded searches · +38.6% vs prior month · +1.8 points

  5. 5.Dreo

    2%

    held 5th · 62.2K estimated branded searches · -44.6% vs prior month · -2.1 points

Compare search popularity between Instant and its closest rivals

How has branded search demand for Instant changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Instant worldwide held steady, from 566K to 564K.
  • Across the 11 months ending August 2026, Instant’s estimated Share of Search among air fryer brands worldwide decreased from 18.3% to 17.7%.
  • Across the 11 months ending August 2026, Instant’s estimated Share of Search among air fryer brands worldwide peaked at 19.4% in November 2025 and was lowest at 16.1% in February 2026.

How did search popularity change for air fryer brands worldwide in August 2026?

  1. In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among air fryer brands worldwide, at 35.9%.

  2. In August 2026, COSORI gained estimated Share of Search among air fryer brands worldwide, from 8.2% to 9.9%.

  3. In August 2026, Instant gained estimated Share of Search among air fryer brands worldwide, from 16.5% to 17.7%.

  4. In August 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 37.8% to 34.5%.

  5. In August 2026, Dreo lost estimated Share of Search among air fryer brands worldwide, from 4% to 2%.

How is Instant measured?

Brandwave collects information about searches that people make online using Instant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • air fryer instant
  • instant air fryer
  • instant pot
  • instant vortex
  • instantpot com

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How the Brand Demand Index is measured

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