Dreo vs Instant:Which is more popular by branded search?
In August 2026, Instant had more branded searches than Dreo among air fryer brands worldwide. Instant was estimated to have 564K branded searches compared to Dreo’s 62.2K, and held a 17.7% Share of Search versus Dreo’s 2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Dreo or Instant?
Compare brands that offer air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Instant, Dreo. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Philips | Instant | COSORI | Dreo |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 35% | 18.3% | 9.8% | 1.2% |
| Nov 2025 | 39.6% | 29.4% | 19.4% | 10.6% | 1% |
| Dec 2025 | 38.7% | 33.2% | 16.6% | 10.2% | 1.3% |
| Jan 2026 | 38.2% | 30.3% | 19.2% | 10.8% | 1.5% |
| Feb 2026 | 37.9% | 34% | 16.1% | 10.9% | 1% |
| Mar 2026 | 36.8% | 32.5% | 19.1% | 10.5% | 1.2% |
| Apr 2026 | 39.5% | 33.7% | 16.6% | 8.9% | 1.3% |
| May 2026 | 36.7% | 34.5% | 17.5% | 8.9% | 2.4% |
| Jun 2026 | 38.8% | 32.1% | 16.3% | 8% | 4.8% |
| Jul 2026 | 33.5% | 37.8% | 16.5% | 8.2% | 4% |
| Aug 2026 | 35.9% | 34.5% | 17.7% | 9.9% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Dreo and Instant comparison changed over the last 12 months?
3 findings
- Instant was ahead of Dreo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dreo’s estimated Share of Search among air fryer brands worldwide moved from 1.2% to 2%, and its estimated monthly branded searches moved from 36.3K to 62.2K.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among air fryer brands worldwide moved from 18.3% to 17.7%, and its estimated monthly branded searches moved from 566K to 564K.
How did search popularity change for air fryer brands worldwide in August 2026?
2 changes
In August 2026, Instant gained estimated Share of Search among air fryer brands worldwide, from 16.5% to 17.7%.
In August 2026, Dreo lost estimated Share of Search among air fryer brands worldwide, from 4% to 2%.
How each brand is measured
Brandwave collects information about searches that people make online using Dreo’s and Instant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.