Brandwave

Philips vs Steamery:Which is more popular?

In September 2026, Philips had more branded searches than Steamery among clothes steamer brands worldwide. Philips had about 26,200 branded searches, while Steamery had 14,800. Philips made up 24.4% of all clothes steamer brand searches we track, and Steamery accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about clothes steamer brands, Philips appeared in two of the five answers and Steamery in none.

Among clothes steamer brands worldwide in September 2026

Who do people search for more?

Philips, about 77% more searches than Steamery

Philips 26.2K searchesSteamery 14.8K searches

Who does AI mention more?

Philips, mentioned in 2 of 5 answers, Steamery in 0

Philips in 2 of 5Steamery in 0 of 5

Who does AI recommend more?

Philips, the only one of the two named

Philips first in 2Steamery never named

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Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Steamery did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Conair1st
  2. Rowenta2nd
  3. Jiffy Steamer3rd
  4. Philips4th
  5. Steamery–
  6. Tefal–
  7. LG–
  8. Fridja–
  9. BISSELL–
  10. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rowenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jiffy Steamer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steamery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fridja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BISSELL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes steamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Philips or Steamery more popular in search?

This chart shows how often people search Google for Philips and Steamery by name. Each line represents a brand's share of searches for all ten clothes steamer brands we track, month by month, from English-language searches worldwide.

Philips and Steamery among clothes steamer brands worldwide, by month

Share of searches by month for Philips, Steamery. The figures are in the table below the chart.

View monthly share of searches table
MonthConairPhilipsSteameryJiffy SteamerTefalLGRowentaFridjaBISSELLSamsung
Oct 202527.4%30.1%18.1%9.8%5.4%4%3.3%0.81%0.64%0.43%
Nov 202525.8%24.8%22.2%12.1%6.1%3.8%2.8%1.1%0.78%0.54%
Dec 202529.9%21%23%10.3%5.4%3.3%4.9%0.85%0.79%0.47%
Jan 202644.6%17%16.4%9%4.5%2.9%3.6%0.96%0.78%0.42%
Feb 202630.7%22.9%14.8%14.8%5.6%3.8%4.8%1.1%0.92%0.56%
Mar 202629.9%21.3%14.8%12.1%5.2%3.3%11%0.88%1%0.53%
Apr 202636.9%18.8%14.9%14.9%5.1%3.1%3.8%1%1%0.52%
May 202636.6%17.8%17.2%14.1%5.9%3.6%2.6%0.84%0.88%0.48%
Jun 202637.5%21.4%14.8%12.1%5.5%3.8%2.8%0.88%0.93%0.42%
Jul 202636%23.7%14.2%11.6%5%4.4%2.7%0.85%0.89%0.6%
Aug 202638.4%22.4%12.7%12.7%4.9%4.2%2.7%0.75%0.8%0.54%
Sep 202635.8%24.4%13.8%11.2%5.1%4.6%2.9%0.93%0.86%0.47%

How has the Philips and Steamery comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Steamery took it in December 2025, Philips took it in January 2026.
  • Across the 12 months ending September 2026, Philips’ share of searches among clothes steamer brands worldwide moved from 30.1% to 24.4%, and its estimated monthly branded searches moved from 37K to 26.2K.
  • Across the 12 months ending September 2026, Steamery’s share of searches among clothes steamer brands worldwide moved from 18.1% to 13.8%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

How did search popularity change for clothes steamer brands worldwide in September 2026?

2 changes

  1. In September 2026, Steamery overtook Jiffy Steamer to rank 3rd among clothes steamer brands worldwide, with 13.8% of the searches.

  2. In September 2026, Philips gained share of searches among clothes steamer brands worldwide, from 22.4% to 24.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Philips’ and Steamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips

3 branded search terms

  • philips clothes steamer
  • philips garment steamer
  • philips handheld steamer

Steamery

1 branded search term

  • steamery

How the Brand Demand Index is measured

Other head-to-heads among clothes steamer brands

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