Philips vs Tefal:Which is searched more?
In September 2026, Philips had more branded searches than Tefal among clothes steamer brands worldwide. Philips was estimated to have 1.2M branded searches compared to Tefal’s 560K, and held a 46.3% Share of Search versus Tefal’s 21.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips or Tefal?
Compare the clothes steamer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Tefal. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Tefal | LG | Samsung | Conair |
|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 20% | 17.9% | 15.4% | 2.5% |
| Nov 2025 | 44.2% | 27.4% | 13.3% | 12.9% | 2.2% |
| Dec 2025 | 48.4% | 22.8% | 13.7% | 12.3% | 2.8% |
| Jan 2026 | 42.9% | 23.9% | 17.5% | 13.3% | 2.5% |
| Feb 2026 | 42.6% | 21.5% | 19.3% | 14.2% | 2.3% |
| Mar 2026 | 40.7% | 20.9% | 22.4% | 13.8% | 2.2% |
| Apr 2026 | 45.4% | 19.5% | 18% | 14.7% | 2.5% |
| May 2026 | 43.3% | 22.1% | 17.4% | 14.2% | 3% |
| Jun 2026 | 44.7% | 19.3% | 18.1% | 14.8% | 3.1% |
| Jul 2026 | 49% | 15.8% | 17.5% | 15.3% | 2.5% |
| Aug 2026 | 46.5% | 17.4% | 18.6% | 15.3% | 2.2% |
| Sep 2026 | 46.3% | 21.5% | 16.4% | 13.5% | 2.3% |
How has the Philips and Tefal comparison changed over the last 12 months?
3 findings
- Philips was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among clothes steamer brands worldwide moved from 44.2% to 46.3%, and its estimated monthly branded searches moved from 1.3M to 1.2M.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among clothes steamer brands worldwide moved from 20% to 21.5%, and its estimated monthly branded searches moved from 585K to 560K.
How did search popularity change for clothes steamer brands worldwide in September 2026?
1 change
In September 2026, Tefal overtook LG to rank 2nd among clothes steamer brands worldwide, with 21.5% estimated Share of Search.
Other head-to-heads among clothes steamer brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips
18 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips clothes steamer
- philips desk lamp
- philips garment steamer
- philips iron
- philips juicer
- philips light bulb
- philips multi cooker
- philips oneblade
- philips pasta
- philips rice cooker
- philips shaver
- philips shaver razor
- philips soda
- philips tv
- philips water filter
Tefal
3 branded search terms
- tefal
- tefal air fryer
- tefal ingenio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.