Brandwave

How popular isFridja?

In September 2026, people searched for Fridja by name about 1,720 times worldwide, about the same as the previous year. These searches made up 0.93% of all global clothes steamer brand searches, placing Fridja eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about clothes steamer brands, Fridja did not appear in any of the answers.

Search and AI answers in September 2026

Fridja is the eighth most searched of 10 competitors and not listed in any AI answer.

  1. ConairShare of searches 35.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PhilipsShare of searches 24.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. SteameryShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Jiffy SteamerShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. FridjaShare of searches 0.93%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fridja did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Conair1st
  2. Rowenta2nd
  3. Jiffy Steamer3rd
  4. Philips4th
  5. Steamery–
  6. Tefal–
  7. LG–
  8. Fridja–
  9. BISSELL–
  10. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rowenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jiffy Steamer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steamery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fridja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BISSELL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes steamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which clothes steamer brands compete with Fridja?

Fridja against clothes steamer brands worldwide, by month

Share of searches by month for Conair, Philips, Steamery, Jiffy Steamer, Tefal, LG, Rowenta, Fridja. The figures are in the table below the chart.

View monthly share of searches table
MonthConairPhilipsSteameryJiffy SteamerTefalLGRowentaFridjaBISSELLSamsung
Oct 202527.4%30.1%18.1%9.8%5.4%4%3.3%0.81%0.64%0.43%
Nov 202525.8%24.8%22.2%12.1%6.1%3.8%2.8%1.1%0.78%0.54%
Dec 202529.9%21%23%10.3%5.4%3.3%4.9%0.85%0.79%0.47%
Jan 202644.6%17%16.4%9%4.5%2.9%3.6%0.96%0.78%0.42%
Feb 202630.7%22.9%14.8%14.8%5.6%3.8%4.8%1.1%0.92%0.56%
Mar 202629.9%21.3%14.8%12.1%5.2%3.3%11%0.88%1%0.53%
Apr 202636.9%18.8%14.9%14.9%5.1%3.1%3.8%1%1%0.52%
May 202636.6%17.8%17.2%14.1%5.9%3.6%2.6%0.84%0.88%0.48%
Jun 202637.5%21.4%14.8%12.1%5.5%3.8%2.8%0.88%0.93%0.42%
Jul 202636%23.7%14.2%11.6%5%4.4%2.7%0.85%0.89%0.6%
Aug 202638.4%22.4%12.7%12.7%4.9%4.2%2.7%0.75%0.8%0.54%
Sep 202635.8%24.4%13.8%11.2%5.1%4.6%2.9%0.93%0.86%0.47%

  1. 1.Conair

    35.8%

    Held 1st. 38.5K estimated branded searches, -14.3% vs prior month. Share -2.6 points.

  2. 2.Philips

    24.4%

    Held 2nd. 26.2K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Steamery

    13.8%

    Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Jiffy Steamer

    11.2%

    Moved from 3rd to 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. 5.Tefal

    5.1%

    Held 5th. 5.5K estimated branded searches, -2.8% vs prior month. Share +0.3 points.

  6. 6.LG

    4.6%

    Held 6th. 4.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Rowenta

    2.9%

    Held 7th. 3.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Fridja

    0.93%

    Moved from 9th to 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.2 points.

  9. 9.BISSELL

    0.86%

    Moved from 8th to 9th. 930 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Samsung

    0.47%

    Held 10th. 510 estimated branded searches, -19% vs prior month. Share -0.1 points.

Conair, Tefal and 2 other brands sell other things too, so only their searches that name this product count here, like “conair clothes steamer”.

Compare popularity between Fridja and its closest rivals

Every comparison with Fridja

9 comparisons

How has branded search demand for Fridja changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fridja worldwide held steady at 1.7K.
  • Across the 12 months ending September 2026, Fridja’s share of searches among clothes steamer brands worldwide held steady, from 0.81% to 0.93%.

How did search popularity change for clothes steamer brands worldwide in September 2026?

6 changes

  1. In September 2026, Steamery overtook Jiffy Steamer to rank 3rd among clothes steamer brands worldwide, with 13.8% of the searches.

  2. In September 2026, Philips gained share of searches among clothes steamer brands worldwide, from 22.4% to 24.4%.

  3. In September 2026, Conair lost share of searches among clothes steamer brands worldwide, from 38.4% to 35.8%.

  4. In September 2026, Jiffy Steamer lost share of searches among clothes steamer brands worldwide, from 12.7% to 11.2%.

  5. In September 2026, Fridja rose from 9th to 8th among clothes steamer brands worldwide.

  6. In September 2026, BISSELL fell from 8th to 9th among clothes steamer brands worldwide.

How are Fridja’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fridja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fridja
  • fridja garment steamers

Do you work for Fridja? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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