How popular isHoover in search?
In September 2026, there were an estimated 342K branded searches for Hoover worldwide which held steady over the last 12 months. Hoover holds 3.8% estimated Share of Search among stick vacuum brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dyson63.4%
Electrolux19%
LG4.9%
BISSELL4.7%
Hoover3.8%
Black and Decker2.8%
Miele1.4%
Bosch0.05%
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Which stick vacuum brands compete with Hoover?
Share of Search by month for Dyson, Electrolux, LG, BISSELL, Hoover, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Electrolux | LG | BISSELL | Hoover | Black and Decker | Miele | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.5% | 18.7% | 5.9% | 4.6% | 3.8% | 3.1% | 1.4% | 0.05% |
| Nov 2025 | 65.8% | 19.7% | 3.5% | 4% | 3.2% | 2.4% | 1.5% | 0.04% |
| Dec 2025 | 67.3% | 16.5% | 4.3% | 3.3% | 4% | 2.7% | 1.8% | 0.05% |
| Jan 2026 | 62.5% | 18.7% | 5.9% | 3.8% | 4.6% | 2.7% | 1.7% | 0.05% |
| Feb 2026 | 61% | 18.2% | 7% | 4.5% | 4.5% | 3% | 1.7% | 0.07% |
| Mar 2026 | 56.9% | 20.9% | 8% | 5.1% | 4.2% | 3.1% | 1.9% | 0.06% |
| Apr 2026 | 59.1% | 21.7% | 5.6% | 4.4% | 4.4% | 3.2% | 1.6% | 0.06% |
| May 2026 | 59.2% | 21.7% | 5.6% | 3.6% | 4.4% | 3.9% | 1.6% | 0.06% |
| Jun 2026 | 59.9% | 22% | 5.7% | 3.6% | 3.6% | 3.6% | 1.6% | 0.05% |
| Jul 2026 | 57.9% | 21.1% | 6.7% | 4.3% | 4.3% | 3.8% | 1.9% | 0.06% |
| Aug 2026 | 57.7% | 21.2% | 6.7% | 5.2% | 4.2% | 3.1% | 1.9% | 0.05% |
| Sep 2026 | 63.4% | 19% | 4.9% | 4.7% | 3.8% | 2.8% | 1.4% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.4% | 5M | +22.2% | +5.7 points | |
| 2, held 2nd | 19% | 1.5M | 0% | -2.1 points | |
| 3, held 3rd | 4.9% | 386K | -18.2% | -1.8 points | |
| 4, held 4th | 4.7% | 368K | 0% | -0.5 points | |
| 5, held 5th | 3.8% | 301K | 0% | -0.4 points | |
| 6, held 6th | 2.8% | 220K | 0% | -0.3 points | |
| 7, held 7th | 1.4% | 111K | -18.4% | -0.5 points | |
| 8, held 8th | 0.05% | 3.6K | 0% | 0 points |
1.
Dyson63.4%
Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +5.7 points.
19%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
LG4.9%
Held 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
4.
BISSELL4.7%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Hoover3.8%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.8%
Held 6th. 220K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Miele1.4%
Held 7th. 111K estimated branded searches, -18.4% vs prior month. Share -0.5 points.
8.
Bosch0.05%
Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hoover and its closest rivals
Every comparison with Hoover
18 comparisons
- Hoover vs Karcher
- Hoover vs Tineco
- Beko vs Hoover
- BISSELL vs Hoover
- DeWalt vs Hoover
- Dyson vs Hoover
- Electrolux vs Hoover
- Hisense vs Hoover
- Hoover vs LG
- Hoover vs Ryobi
- Black and Decker vs Hoover
- Hoover vs Vax
- Hoover vs Samsung
- Hoover vs Miele
- Hoover vs Rug Doctor
- Fisher & Paykel vs Hoover
- Bosch vs Hoover
- Eufy vs Hoover
How has branded search demand for Hoover changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hoover worldwide held steady at 342K.
- Across the 12 months ending September 2026, Hoover’s estimated Share of Search among stick vacuum brands worldwide peaked at 4.6% in January 2026 and was lowest at 3.2% in November 2025.
How did search popularity change for stick vacuum brands worldwide in September 2026?
6 changes
In September 2026, Dyson gained estimated Share of Search among stick vacuum brands worldwide, from 57.7% to 63.4%.
In September 2026, Electrolux lost estimated Share of Search among stick vacuum brands worldwide, from 21.2% to 19%.
In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 6.7% to 4.9%.
In September 2026, BISSELL lost estimated Share of Search among stick vacuum brands worldwide, from 5.2% to 4.7%.
In September 2026, Miele lost estimated Share of Search among stick vacuum brands worldwide, from 1.9% to 1.4%.
Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Where does Hoover compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cordless vacuum brands | 6th of 8 | 3.6% | Show ranking |
| Stick vacuum brands | 5th of 8 | 3.8% | Shown above |
| Handheld vacuum brands | 4th of 7 | 4.5% | Show ranking |
| Integrated dishwasher brands | 4th of 6 | 10.2% | Show ranking |
| Carpet cleaner brands | 4th of 6 | 17.2% | Show ranking |
| Under counter freezer brands | 3rd of 4 | 21.1% | Show ranking |
| Condenser tumble dryer brands | 2nd of 5 | 29.6% | Show ranking |
How is Hoover measured?
Brandwave collects information about searches that people make online using Hoover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hoover
- hoover carpet cleaner
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Is Hoover your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.