How popular isHoover in search?
In September 2026, there were an estimated 342K branded searches for Hoover worldwide which held steady over the last 12 months. Hoover holds 3.1% estimated Share of Search among handheld vacuum brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which handheld vacuum brands compete with Hoover?
Share of Search by month for Dyson, Eufy, DeWalt, BISSELL, Hoover, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Eufy | DeWalt | BISSELL | Hoover | Black and Decker | Miele |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.8% | 8.6% | 5.9% | 4.5% | 3% | 2.2% | 1% |
| Nov 2025 | 79.5% | 7.1% | 4.8% | 3.6% | 2.4% | 1.6% | 0.99% |
| Dec 2025 | 79.3% | 7.1% | 5.3% | 2.9% | 2.6% | 1.6% | 1.1% |
| Jan 2026 | 76.6% | 8% | 5.5% | 3.6% | 3.3% | 1.8% | 1.1% |
| Feb 2026 | 73.8% | 8.1% | 6.9% | 4.7% | 3.3% | 2% | 1.2% |
| Mar 2026 | 71.8% | 9.3% | 6.7% | 5.2% | 3.3% | 2.2% | 1.4% |
| Apr 2026 | 72% | 8.9% | 7.2% | 4.7% | 3.6% | 2.4% | 1.2% |
| May 2026 | 71.4% | 9.8% | 7.1% | 4.1% | 3.5% | 2.9% | 1.2% |
| Jun 2026 | 71.8% | 10.3% | 7.2% | 4% | 3% | 2.6% | 1.2% |
| Jul 2026 | 71.4% | 10.3% | 6.5% | 4.4% | 3.4% | 2.6% | 1.3% |
| Aug 2026 | 71.9% | 9.8% | 6.6% | 4.9% | 3.3% | 2.1% | 1.3% |
| Sep 2026 | 74.1% | 8.7% | 6.1% | 5% | 3.1% | 2% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.1% | 8.1M | +10.4% | +2.2 points | |
| 2, held 2nd | 8.7% | 953K | -5.4% | -1.1 points | |
| 3, held 3rd | 6.1% | 673K | 0% | -0.4 points | |
| 4, held 4th | 5% | 551K | +9.2% | +0.1 points | |
| 5, held 5th | 3.1% | 342K | 0% | -0.2 points | |
| 6, held 6th | 2% | 220K | 0% | -0.1 points | |
| 7, held 7th | 1% | 113K | -18.1% | -0.3 points |
1.
Dyson74.1%
Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share +2.2 points.
2.
Eufy8.7%
Held 2nd. 953K estimated branded searches, -5.4% vs prior month. Share -1.1 points.
3.
DeWalt6.1%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
BISSELL5%
Held 4th. 551K estimated branded searches, +9.2% vs prior month. Share +0.1 points.
5.
Hoover3.1%
Held 5th. 342K estimated branded searches, 0% vs prior month. Share -0.2 points.
2%
Held 6th. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Miele1%
Held 7th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
Compare search popularity between Hoover and its closest rivals
Every comparison with Hoover
18 comparisons
- Beko vs Hoover
- BISSELL vs Hoover
- DeWalt vs Hoover
- Dyson vs Hoover
- Electrolux vs Hoover
- Eufy vs Hoover
- Hisense vs Hoover
- Hoover vs Karcher
- Hoover vs LG
- Hoover vs Ryobi
- Hoover vs Samsung
- Hoover vs Tineco
- Black and Decker vs Hoover
- Bosch vs Hoover
- Hoover vs Vax
- Hoover vs Miele
- Hoover vs Rug Doctor
- Fisher & Paykel vs Hoover
How has branded search demand for Hoover changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hoover worldwide held steady at 342K.
- Across the 12 months ending September 2026, Hoover’s estimated Share of Search among handheld vacuum brands worldwide peaked at 3.6% in April 2026 and was lowest at 2.4% in November 2025.
How did search popularity change for handheld vacuum brands worldwide in September 2026?
4 changes
In September 2026, Dyson gained estimated Share of Search among handheld vacuum brands worldwide, from 71.9% to 74.1%.
In September 2026, Eufy lost estimated Share of Search among handheld vacuum brands worldwide, from 9.8% to 8.7%.
BISSELL’s estimated Share of Search among handheld vacuum brands worldwide has gained ground for 3 months in a row, from 4% to 5% in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Where does Hoover compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cordless vacuum brands | 7th of 8 | 2.8% | Show ranking |
| Stick vacuum brands | 5th of 8 | 3% | Show ranking |
| Handheld vacuum brands | 5th of 7 | 3.1% | Shown above |
| Integrated dishwasher brands | 4th of 6 | 10.8% | Show ranking |
| Carpet cleaner brands | 4th of 6 | 15.2% | Show ranking |
| Under counter freezer brands | 3rd of 4 | 20.9% | Show ranking |
| Condenser tumble dryer brands | 3rd of 5 | 24% | Show ranking |
How is Hoover measured?
Brandwave collects information about searches that people make online using Hoover’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hoover
- hoover carpet cleaner
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Is Hoover your brand?
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