Daikin vs Fujitsu:Which is more popular by branded search?
In August 2026, Daikin had more branded searches than Fujitsu among air conditioner brands worldwide. Daikin was estimated to have 450K branded searches compared to Fujitsu’s 480, and held a 39.2% Share of Search versus Fujitsu’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Daikin or Fujitsu?
Compare the air conditioner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Daikin, Fujitsu. The figures are in the table below the chart.
View monthly share of search table
| Month | LG | Daikin | Mitsubishi Electric | Panasonic | Fujitsu |
|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 36.1% | 8.8% | 13.2% | 0.03% |
| Nov 2025 | 42% | 34.8% | 10.4% | 12.8% | 0.05% |
| Dec 2025 | 40.3% | 41.3% | 8.3% | 10.1% | 0.04% |
| Jan 2026 | 43.8% | 37.8% | 9.2% | 9.2% | 0.03% |
| Feb 2026 | 47.4% | 34% | 10.2% | 8.4% | 0.04% |
| Mar 2026 | 44.1% | 39.6% | 9.7% | 6.5% | 0.03% |
| Apr 2026 | 36.2% | 46.2% | 11.3% | 6.2% | 0.06% |
| May 2026 | 36.2% | 46.2% | 11.3% | 6.2% | 0.05% |
| Jun 2026 | 32.1% | 50.1% | 12.3% | 5.5% | 0.04% |
| Jul 2026 | 36.2% | 46.2% | 11.3% | 6.2% | 0.04% |
| Aug 2026 | 44.7% | 39.2% | 9.6% | 6.5% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Daikin and Fujitsu comparison changed over the last 12 months?
3 findings
- Daikin was ahead of Fujitsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Daikin’s estimated Share of Search among air conditioner brands worldwide moved from 36.1% to 39.2%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among air conditioner brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for air conditioner brands worldwide in August 2026?
3 changes
In August 2026, LG overtook Daikin to take the highest estimated Share of Search among air conditioner brands worldwide, at 44.7%.
In August 2026, Daikin lost estimated Share of Search among air conditioner brands worldwide, from 46.2% to 39.2%.
Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Daikin’s and Fujitsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.