Brandwave

How popular isDaikin in search?

In September 2026, there were an estimated 450K branded searches for Daikin worldwide which held steady over the last 12 months. Daikin holds 9.6% estimated Share of Search among fan coil brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mitsubishi47.8%
  2. Panasonic21.7%
  3. Midea11.7%
  4. Daikin9.6%
  5. LG9.1%
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Which fan coil brands compete with Daikin?

Daikin against fan coil brands worldwide, by month

Share of Search by month for Mitsubishi, Panasonic, Midea, Daikin, LG. The figures are in the table below the chart.

View monthly share of search table
MonthMitsubishiPanasonicMideaDaikinLG
Oct 202552%21.1%8.5%8.5%9.9%
Nov 202554%21.1%8.9%7.3%8.8%
Dec 202548.4%22.6%9.7%9.7%9.5%
Jan 202652.5%20.2%8.6%8.6%10%
Feb 202652.8%23.1%7.1%7.1%9.9%
Mar 202650%20.5%8.2%10%11.2%
Apr 202649.8%24.3%8.2%10%7.8%
May 202649.2%23.3%9.9%9.9%7.7%
Jun 202642.6%20.8%15.6%12.8%8.2%
Jul 202644%20.6%16.2%10.8%8.5%
Aug 202650.5%19.3%12.4%8.3%9.5%
Sep 202647.8%21.7%11.7%9.6%9.1%
  1. 1.Mitsubishi

    47.8%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  2. 2.Panasonic

    21.7%

    Held 2nd. 1M estimated branded searches, -2.6% vs prior month. Share +2.5 points.

  3. 3.Midea

    11.7%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  4. 4.Daikin

    9.6%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +1.3 points.

  5. 5.LG

    9.1%

    Moved from 4th to 5th. 427K estimated branded searches, -16.8% vs prior month. Share -0.4 points.

Compare search popularity between Daikin and its closest rivals

How has branded search demand for Daikin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Daikin worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Daikin’s estimated Share of Search among fan coil brands worldwide increased from 8.5% to 9.6%.
  • Across the 12 months ending September 2026, Daikin’s estimated Share of Search among fan coil brands worldwide peaked at 12.8% in June 2026 and was lowest at 7.1% in February 2026.

How did search popularity change for fan coil brands worldwide in September 2026?

  1. In September 2026, Daikin overtook LG to rank 4th among fan coil brands worldwide, with 9.6% estimated Share of Search.

  2. In September 2026, Panasonic gained estimated Share of Search among fan coil brands worldwide, from 19.3% to 21.7%.

  3. In September 2026, Mitsubishi lost estimated Share of Search among fan coil brands worldwide, from 50.5% to 47.8%.

  4. In September 2026, Midea lost estimated Share of Search among fan coil brands worldwide, from 12.4% to 11.7%.

  5. Estimated monthly branded searches for LG worldwide fell 18.2% over 12 measured months, from 522K to 427K in September 2026.

Where does Daikin compete?

Daikin is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan coil brands4th of 59.6%Shown above
Air conditioner brands2nd of 522.4%Show ranking
Heat pump brands2nd of 627.4%Show ranking

How is Daikin measured?

Brandwave collects information about searches that people make online using Daikin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • daikin

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How the Brand Demand Index is measured

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Is Daikin your brand?

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