Brandwave

How popular isKomatsu?

In September 2026, people searched for Komatsu by name about 1,340 times worldwide, a 9.5% decrease from the previous year. These searches made up 0.19% of all global wheel loader brand searches, placing Komatsu tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about wheel loader brands, Komatsu appeared in three of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Komatsu is the tenth most searched of 10 competitors and the second most recommended in AI answers.

  1. Volvo Construction EquipmentShare of searches 30.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Hyundai Construction EquipmentShare of searches 18.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CaseShare of searches 16.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. BobcatShare of searches 13.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. KomatsuShare of searches 0.19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top wheel loader brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Komatsu was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Komatsu is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Komatsu2nd
  3. Volvo Construction Equipment3rd
  4. Case4th
  5. Hitachi5th
  6. Bobcat6th
  7. Hyundai Construction Equipment–
  8. Avant Tecno–
  9. JCB–
  10. Doosan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Case5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Volvo Construction Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Komatsu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyundai Construction Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avant Tecno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JCB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Doosan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wheel loader brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wheel loader brands compete with Komatsu?

Komatsu against wheel loader brands worldwide, by month

Share of searches by month for Volvo Construction Equipment, Hyundai Construction Equipment, Case, Bobcat, Avant Tecno, JCB, Caterpillar, Komatsu. The figures are in the table below the chart.

View monthly share of searches table
MonthVolvo Construction EquipmentHyundai Construction EquipmentCaseBobcatAvant TecnoJCBCaterpillarDoosanHitachiKomatsu
Oct 202532.2%16.3%14.4%14.4%11.7%4.3%3.4%1.5%1.5%0.2%
Nov 202532.8%16.4%14.7%14.7%10.7%4.4%3.5%1.2%1.6%0.17%
Dec 202526.9%16.4%14.7%22%10.7%3.5%2.9%1.6%1.2%0.13%
Jan 202626.2%17.3%14.3%21.4%11.6%3.4%2.8%1.5%1.2%0.2%
Feb 202632.9%17.7%14.7%14.7%10.7%3.5%2.9%1.6%1.2%0.17%
Mar 202631.3%16.9%17.1%14%10.2%4.2%3.3%1.5%1.5%0.2%
Apr 202628.2%17.2%18.8%15.4%10.2%4.6%3%1.3%1.3%0.22%
May 202628.5%17.2%19%15.5%10.3%3.7%3.1%1.3%1.3%0.18%
Jun 202628.9%18.9%19.3%12.9%10.4%3.8%3.1%1.3%1.1%0.18%
Jul 202627.1%19.2%18.1%14.8%9.7%4.3%3.6%1.5%1.3%0.25%
Aug 202631.1%18.8%17%13.9%9.1%4.1%3.4%1.2%1.2%0.2%
Sep 202630.4%18.4%16.6%13.6%9.9%4.9%3.3%1.4%1.4%0.19%

  1. 1.Volvo Construction Equipment

    30.4%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Hyundai Construction Equipment

    18.4%

    Held 2nd. 13.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Case

    16.6%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Bobcat

    13.6%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Avant Tecno

    9.9%

    Held 5th. 7.2K estimated branded searches, +10.8% vs prior month. Share +0.8 points.

  6. 6.JCB

    4.9%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.9 points.

  7. 7.Caterpillar

    3.3%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Doosan

    1.4%

    Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.

  9. 9.Hitachi

    1.4%

    Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.

  10. 10.Komatsu

    0.19%

    Held 10th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Komatsu and its closest rivals

Every comparison with Komatsu

25 comparisons

How has branded search demand for Komatsu changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Komatsu worldwide fell from 1.5K to 1.3K.
  • Across the 12 months ending September 2026, Komatsu’s share of searches among wheel loader brands worldwide held steady, from 0.2% to 0.19%.

How did search popularity change for wheel loader brands worldwide in September 2026?

6 changes

  1. In September 2026, JCB gained share of searches among wheel loader brands worldwide, from 4.1% to 4.9%.

  2. In September 2026, Avant Tecno gained share of searches among wheel loader brands worldwide, from 9.1% to 9.9%.

  3. In September 2026, Volvo Construction Equipment lost share of searches among wheel loader brands worldwide, from 31.1% to 30.4%.

  4. Case’s share of searches among wheel loader brands worldwide has lost ground for 3 months in a row, from 19.3% to 16.6% in September 2026.

  5. Estimated monthly branded searches for Doosan worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  6. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Komatsu’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Komatsu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • komatsu 25
  • komatsu haul truck
  • komatsu mining truck

Do you work for Komatsu? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Komatsu compete?

Komatsu is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Excavator brands12th of 120.02%Show ranking
Digger brands9th of 90.02%Show ranking
Mining truck brands6th of 70.27%Show ranking
Mini excavators6th of 60.04%Show ranking
Forklift brands8th of 80.19%Show ranking
Wheel loader brands10th of 100.19%Shown above
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Is Komatsu your brand?

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