Brandwave

Volvo Construction Equipment vs Yanmar:Which is more popular?

In September 2026, Volvo Construction Equipment had more branded searches than Yanmar among excavator brands worldwide. Volvo Construction Equipment had about 22,200 branded searches, while Yanmar had 5,400. Volvo Construction Equipment made up 3% of all excavator brand searches we track, and Yanmar accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about excavator brands, Volvo Construction Equipment and Yanmar each appeared in two of the five answers. Volvo Construction Equipment and Yanmar were each mentioned first in two of the four answers that named either.

Among excavator brands worldwide in September 2026

Who do people search for more?

Volvo Construction Equipment, about 4 searches for every 1 for Yanmar

Volvo Construction Equipment 22.2K searchesYanmar 5.4K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Volvo Construction Equipment in 2 of 5Yanmar in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Volvo Construction Equipment first in 2Yanmar first in 2

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Top excavator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Volvo Construction Equipment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yanmar was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Volvo Construction Equipment and Yanmar were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Caterpillar1st
  2. Kubota2nd
  3. Komatsu3rd
  4. Hitachi4th
  5. Bobcat5th
  6. Yanmar6th
  7. Volvo Construction Equipment7th
  8. Takeuchi8th
  9. JCB9th
  10. Sany10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hitachi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sany3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volvo Construction Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Takeuchi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yanmar2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kobelco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about excavator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Volvo Construction Equipment or Yanmar more popular in search?

This chart shows how often people search Google for Volvo Construction Equipment and Yanmar by name. Each line represents a brand's share of searches for all 12 excavator brands we track, month by month, from English-language searches worldwide.

Volvo Construction Equipment and Yanmar among excavator brands worldwide, by month

Share of searches by month for Volvo Construction Equipment, Yanmar. The figures are in the table below the chart.

View monthly share of searches table
MonthKubotaSumitomoSanyKobelcoCaterpillarVolvo Construction EquipmentBobcatTakeuchiYanmarJCBHitachiKomatsu
Oct 202554.7%16.4%11%6%4.9%3.3%1.5%0.8%0.8%0.44%0.16%0.02%
Nov 202550.2%18.4%12.4%6.8%4.5%3.7%1.7%0.9%0.74%0.49%0.18%0.02%
Dec 202552.1%15.6%12.8%7%4.7%3.1%2.6%0.76%0.76%0.41%0.14%0.02%
Jan 202651.5%15.4%12.7%6.9%5.7%3.1%2.5%0.92%0.76%0.41%0.14%0.02%
Feb 202651.6%15.4%12.7%6.9%5.7%3.8%1.7%0.92%0.76%0.41%0.14%0.02%
Mar 202653.2%16%13%5.9%4.8%3.2%1.4%0.96%0.96%0.43%0.15%0.02%
Apr 202654.9%16.5%11%6%4.9%2.7%1.5%0.99%0.81%0.44%0.12%0.02%
May 202651.9%19%12.7%5.7%4.7%2.6%1.4%0.76%0.76%0.33%0.12%0.02%
Jun 202654.4%16.3%13.3%6%4%2.7%1.2%0.8%0.8%0.35%0.11%0.02%
Jul 202649.8%18.3%14.9%6.7%4.5%2.4%1.3%0.73%0.89%0.39%0.12%0.02%
Aug 202648.9%17.9%14.6%6.6%5.4%3%1.3%0.88%0.88%0.39%0.12%0.02%
Sep 202649.8%18.3%14.9%6.7%3.7%3%1.3%0.89%0.73%0.49%0.14%0.02%

How has the Volvo Construction Equipment and Yanmar comparison changed over the last 12 months?

3 findings

How did search popularity change for excavator brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Yanmar worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Volvo Construction Equipment worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Volvo Construction Equipment’s and Yanmar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Volvo Construction Equipment

1 branded search term

  • volvo construction equipment

Yanmar

1 branded search term

  • yanmar digger

How the Brand Demand Index is measured

Other head-to-heads among excavator brands

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