Kubota vs Sumitomo:Which is searched more?
In September 2026, Kubota had more branded searches than Sumitomo among excavator brands worldwide. Kubota had about 368,000 branded searches, while Sumitomo had 135,000. Kubota made up 49.8% of all excavator brand searches we track, and Sumitomo accounted for 18.3%. These are worldwide searches for English-language branded terms.
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Is Kubota or Sumitomo more popular in search?
Compare the excavator brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kubota, Sumitomo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kubota | Sumitomo | Sany | Kobelco | Caterpillar | Volvo Construction Equipment | Bobcat | Takeuchi | Yanmar | JCB | Hitachi | Komatsu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 16.4% | 11% | 6% | 4.9% | 3.3% | 1.5% | 0.8% | 0.8% | 0.44% | 0.16% | 0.02% |
| Nov 2025 | 50.2% | 18.4% | 12.4% | 6.8% | 4.5% | 3.7% | 1.7% | 0.9% | 0.74% | 0.49% | 0.18% | 0.02% |
| Dec 2025 | 52.1% | 15.6% | 12.8% | 7% | 4.7% | 3.1% | 2.6% | 0.76% | 0.76% | 0.41% | 0.14% | 0.02% |
| Jan 2026 | 51.5% | 15.4% | 12.7% | 6.9% | 5.7% | 3.1% | 2.5% | 0.92% | 0.76% | 0.41% | 0.14% | 0.02% |
| Feb 2026 | 51.6% | 15.4% | 12.7% | 6.9% | 5.7% | 3.8% | 1.7% | 0.92% | 0.76% | 0.41% | 0.14% | 0.02% |
| Mar 2026 | 53.2% | 16% | 13% | 5.9% | 4.8% | 3.2% | 1.4% | 0.96% | 0.96% | 0.43% | 0.15% | 0.02% |
| Apr 2026 | 54.9% | 16.5% | 11% | 6% | 4.9% | 2.7% | 1.5% | 0.99% | 0.81% | 0.44% | 0.12% | 0.02% |
| May 2026 | 51.9% | 19% | 12.7% | 5.7% | 4.7% | 2.6% | 1.4% | 0.76% | 0.76% | 0.33% | 0.12% | 0.02% |
| Jun 2026 | 54.4% | 16.3% | 13.3% | 6% | 4% | 2.7% | 1.2% | 0.8% | 0.8% | 0.35% | 0.11% | 0.02% |
| Jul 2026 | 49.8% | 18.3% | 14.9% | 6.7% | 4.5% | 2.4% | 1.3% | 0.73% | 0.89% | 0.39% | 0.12% | 0.02% |
| Aug 2026 | 48.9% | 17.9% | 14.6% | 6.6% | 5.4% | 3% | 1.3% | 0.88% | 0.88% | 0.39% | 0.12% | 0.02% |
| Sep 2026 | 49.8% | 18.3% | 14.9% | 6.7% | 3.7% | 3% | 1.3% | 0.89% | 0.73% | 0.49% | 0.14% | 0.02% |
How has the Kubota and Sumitomo comparison changed over the last 12 months?
3 findings
- Kubota was ahead of Sumitomo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among excavator brands worldwide moved from 54.7% to 49.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Sumitomo’s share of searches among excavator brands worldwide moved from 16.4% to 18.3%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for excavator brands worldwide in September 2026?
1 change
In September 2026, Kubota gained share of searches among excavator brands worldwide, from 48.9% to 49.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kubota’s and Sumitomo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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