How popular isCase in search?
In September 2026, there were an estimated 39K branded searches for Case worldwide which is down 27.6% over the last 12 months. Case holds 47.4% estimated Share of Search among wheel loader brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Case47.4%
Hyundai Construction Equipment19.8%
Bobcat12%
Avant Tecno8.7%
JCB4.4%
Doosan3.5%
Caterpillar2.9%
Hitachi1.2%
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Which wheel loader brands compete with Case?
Share of Search by month for Case, Hyundai Construction Equipment, Bobcat, Avant Tecno, JCB, Doosan, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Case | Hyundai Construction Equipment | Bobcat | Avant Tecno | JCB | Doosan | Caterpillar | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 16.7% | 11.7% | 9.4% | 3.5% | 2.8% | 2.8% | 1.3% |
| Nov 2025 | 48.4% | 17.7% | 13% | 9.4% | 3.9% | 3.1% | 3.1% | 1.4% |
| Dec 2025 | 47.1% | 16.7% | 18.4% | 9% | 3% | 2.4% | 2.4% | 1% |
| Jan 2026 | 46.2% | 17.7% | 17.6% | 9.5% | 2.8% | 2.8% | 2.3% | 0.97% |
| Feb 2026 | 45.9% | 20.4% | 13.5% | 9.9% | 3.2% | 3.2% | 2.7% | 1.1% |
| Mar 2026 | 49.6% | 18.4% | 12.2% | 8.9% | 3.6% | 2.9% | 2.9% | 1.3% |
| Apr 2026 | 50.1% | 18.3% | 12.9% | 8.6% | 3.9% | 2.6% | 2.6% | 1.1% |
| May 2026 | 50.6% | 17.6% | 13.1% | 8.7% | 3.1% | 3.1% | 2.6% | 1.1% |
| Jun 2026 | 50.9% | 19% | 10.8% | 8.7% | 3.2% | 3.9% | 2.6% | 0.96% |
| Jul 2026 | 49.2% | 19.4% | 12.2% | 8% | 3.6% | 3.6% | 3% | 1.1% |
| Aug 2026 | 49.2% | 20.1% | 12.2% | 8% | 3.6% | 3% | 3% | 1.1% |
| Sep 2026 | 47.4% | 19.8% | 12% | 8.7% | 4.4% | 3.5% | 2.9% | 1.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 39K | -2.5% | -1.8 points | |
| 2, held 2nd | 19.8% | 16.3K | 0% | -0.2 points | |
| 3, held 3rd | 12% | 9.9K | 0% | -0.2 points | |
| 4, held 4th | 8.7% | 7.2K | +10.8% | +0.8 points | |
| 5, held 5th | 4.4% | 3.6K | +24.1% | +0.8 points | |
| 6, moved from 7th to 6th | 3.5% | 2.9K | +20.8% | +0.6 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.9% | 2.4K | 0% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.2% | 1K | +13.6% | +0.1 points |
1.
Case47.4%
Held 1st. 39K estimated branded searches, -2.5% vs prior month. Share -1.8 points.
Held 2nd. 16.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Bobcat12%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
8.7%
Held 4th. 7.2K estimated branded searches, +10.8% vs prior month. Share +0.8 points.
5.
JCB4.4%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.8 points.
6.
Doosan3.5%
Moved from 7th to 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.6 points.
2.9%
Moved from 6th to 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Hitachi1.2%
Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.
Compare search popularity between Case and its closest rivals
How has branded search demand for Case changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Case worldwide fell from 53.9K to 39K.
- Across the 12 months ending September 2026, Case’s estimated Share of Search among wheel loader brands worldwide decreased from 51.9% to 47.4%.
- Across the 12 months ending September 2026, Case’s estimated Share of Search among wheel loader brands worldwide peaked at 51.9% in October 2025 and was lowest at 45.9% in February 2026.
How did search popularity change for wheel loader brands worldwide in September 2026?
6 changes
In September 2026, Doosan overtook Caterpillar to rank 6th among wheel loader brands worldwide, with 3.5% estimated Share of Search.
In September 2026, JCB gained estimated Share of Search among wheel loader brands worldwide, from 3.6% to 4.4%.
In September 2026, Avant Tecno gained estimated Share of Search among wheel loader brands worldwide, from 8% to 8.7%.
In September 2026, Case lost estimated Share of Search among wheel loader brands worldwide, from 49.2% to 47.4%.
Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Case compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Farm tractors brands | 4th of 4 | 2.2% | Show ranking |
| Skid steer brands | 3rd of 6 | 2.7% | Show ranking |
| Digger brands | 3rd of 5 | 11% | Show ranking |
| Wheel loader brands | 1st of 8 | 47.4% | Shown above |
How is Case measured?
Brandwave collects information about searches that people make online using Case’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- case construction
- case farm
- case skid steer
- case tractor
Do you work for Case? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Case your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.