Case vs Gehl:Which is searched more?
In August 2026, Case had more branded searches than Gehl among skid steer brands worldwide. Case was estimated to have 823K branded searches compared to Gehl’s 8.1K, and held a 37.2% Share of Search versus Gehl’s 0.37%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Case or Gehl?
Compare the skid steer brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Case, Gehl. The figures are in the table below the chart.
View monthly share of search table
| Month | Case | Gehl |
|---|---|---|
| Oct 2025 | 35.8% | 0.43% |
| Nov 2025 | 32.6% | 0.48% |
| Dec 2025 | 32.5% | 0.39% |
| Jan 2026 | 32.5% | 0.48% |
| Feb 2026 | 32.6% | 0.48% |
| Mar 2026 | 31.3% | 0.46% |
| Apr 2026 | 35.8% | 0.43% |
| May 2026 | 31.3% | 0.46% |
| Jun 2026 | 31.4% | 0.46% |
| Jul 2026 | 32.6% | 0.39% |
| Aug 2026 | 37.2% | 0.37% |
| Sep 2026 | — | — |
How has the Case and Gehl comparison changed over the last 12 months?
3 findings
- Case was ahead of Gehl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Case’s estimated Share of Search among skid steer brands worldwide moved from 35.8% to 37.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Gehl’s estimated Share of Search among skid steer brands worldwide moved from 0.43% to 0.37%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for skid steer brands worldwide in August 2026?
2 changes
In August 2026, Case gained estimated Share of Search among skid steer brands worldwide, from 32.6% to 37.2%.
Estimated monthly branded searches for Gehl worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Case’s and Gehl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.