AGCO vs New Holland:Which is more popular by branded search?
In August 2026, New Holland had more branded searches than AGCO among farm machinery brands worldwide. New Holland was estimated to have 351K branded searches compared to AGCO’s 1.9K, and held a 17.9% Share of Search versus AGCO’s 0.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AGCO or New Holland?
Compare the farm machinery brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Holland, AGCO. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | New Holland | Case IH | CLAAS | AGCO |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20.1% | 19.2% | 8.4% | 7.4% | 0.09% |
| Nov 2025 | 45.9% | 16.9% | 19.1% | 10.4% | 7.6% | 0.11% |
| Dec 2025 | 47.6% | 17.5% | 19.4% | 9% | 6.4% | 0.08% |
| Jan 2026 | 48.7% | 17.9% | 20.3% | 7.6% | 5.4% | 0.09% |
| Feb 2026 | 50.4% | 18.5% | 17.6% | 7.9% | 5.5% | 0.1% |
| Mar 2026 | 48.4% | 21.7% | 16.9% | 7.5% | 5.3% | 0.09% |
| Apr 2026 | 48.4% | 21.7% | 16.9% | 7.5% | 5.3% | 0.09% |
| May 2026 | 48.1% | 21.6% | 17.4% | 7.6% | 5.3% | 0.09% |
| Jun 2026 | 48.3% | 21.7% | 18.1% | 6.4% | 5.3% | 0.09% |
| Jul 2026 | 50.1% | 18.4% | 18.1% | 6.6% | 6.8% | 0.08% |
| Aug 2026 | 51% | 18.8% | 17.9% | 6.7% | 5.6% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the AGCO and New Holland comparison changed over the last 12 months?
3 findings
- New Holland was ahead of AGCO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AGCO’s estimated Share of Search among farm machinery brands worldwide moved from 0.09% to 0.1%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, New Holland’s estimated Share of Search among farm machinery brands worldwide moved from 19.2% to 17.9%, and its estimated monthly branded searches moved from 429K to 351K.
How did search popularity change for farm machinery brands worldwide in August 2026?
1 change
Estimated monthly branded searches for New Holland worldwide fell 18.2% over 11 measured months, from 429K to 351K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AGCO’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AGCO
1 branded search term
- agco tractors
New Holland
2 branded search terms
- new holland
- new holland tractor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.