Brandwave

How popular isKIOTI?

In September 2026, people searched for KIOTI by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 0.88% of all global tractor brand searches, placing KIOTI ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about tractor brands, KIOTI did not appear in any of the answers.

Search and AI answers in September 2026

KIOTI is the ninth most searched of 9 competitors and not listed in any AI answer.

  1. John DeereShare of searches 26.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Massey FergusonShare of searches 26.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. MahindraShare of searches 17.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. KubotaShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. KIOTIShare of searches 0.88%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

KIOTI website (opens in a new tab)

Follow KIOTI and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KIOTI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Kubota2nd
  3. New Holland3rd
  4. Massey Ferguson4th
  5. Case IH5th
  6. Mahindra6th
  7. Fendt7th
  8. CLAAS–
  9. KIOTI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Massey Ferguson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Case IH4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mahindra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fendt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tractor brands compete with KIOTI?

KIOTI against tractor brands worldwide, by month

Share of searches by month for John Deere, Massey Ferguson, Mahindra, Kubota, New Holland, Fendt, CLAAS, KIOTI. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonMahindraKubotaNew HollandFendtCLAASCase IHKIOTI
Oct 202525.5%17.2%21%11.5%10.9%6.3%4.2%2.5%1%
Nov 202526%17.5%21.4%9.6%10.9%6.4%4.3%3%0.86%
Dec 202526.7%22%18%9.8%10.9%5.4%3.6%2.6%0.88%
Jan 202625.9%21.3%21.3%9.5%10.8%5.2%2.9%2.1%0.86%
Feb 202627.7%22.8%18.6%10.2%9.7%4.6%3%2.3%1.1%
Mar 202626.8%22.1%18%12.1%9.4%5.4%2.9%2.2%1.1%
Apr 202628%23%15.4%12.6%9.8%4.6%3.1%2.3%1.1%
May 202627%22.2%18.2%12.1%9.8%4.5%3%2.3%1.1%
Jun 202629.1%19.6%16%13.1%10.9%4.8%3.2%2.1%1.2%
Jul 202628.4%19.1%19.1%10.5%10.3%5.7%3.8%2%0.94%
Aug 202627.8%22.9%18.7%10.2%9.7%4.6%3.1%2%1.1%
Sep 202626.6%26.6%17.9%9.8%9.1%4.4%2.9%1.8%0.88%

  1. 1.John Deere

    26.6%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Massey Ferguson

    26.6%

    Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +3.8 points.

  3. 3.Mahindra

    17.9%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Kubota

    9.8%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.New Holland

    9.1%

    Held 5th. 342K estimated branded searches, -2.6% vs prior month. Share -0.6 points.

  6. 6.Fendt

    4.4%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.CLAAS

    2.9%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Case IH

    1.8%

    Held 8th. 65.9K estimated branded searches, -6.4% vs prior month. Share -0.2 points.

  9. 9.KIOTI

    0.88%

    Held 9th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

Compare popularity between KIOTI and its closest rivals

Every comparison with KIOTI

10 comparisons

How has branded search demand for KIOTI changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KIOTI worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, KIOTI’s share of searches among tractor brands worldwide held steady, from 1% to 0.88%.

How did search popularity change for tractor brands worldwide in September 2026?

6 changes

  1. In September 2026, Massey Ferguson gained share of searches among tractor brands worldwide, from 22.9% to 26.6%.

  2. In September 2026, John Deere lost share of searches among tractor brands worldwide, from 27.8% to 26.6%.

  3. In September 2026, Mahindra lost share of searches among tractor brands worldwide, from 18.7% to 17.9%.

  4. In September 2026, New Holland lost share of searches among tractor brands worldwide, from 9.7% to 9.1%.

  5. Kubota’s share of searches among tractor brands worldwide has lost ground for 3 months in a row, from 13.1% to 9.8% in September 2026.

  6. Estimated monthly branded searches for CLAAS worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

How are KIOTI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using KIOTI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kioti tractor

Do you work for KIOTI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KIOTI compete?

KIOTI is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tractor brands9th of 90.88%Shown above
Compact tractor brands5th of 71.2%Show ranking
Creator with pink hair and a pink jacket

Is KIOTI your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free