Brandwave

CLAAS vs KIOTI:Which is more popular?

In September 2026, CLAAS had more branded searches than KIOTI among tractor brands worldwide. CLAAS had about 110,000 branded searches, while KIOTI had 33,100. CLAAS made up 2.9% of all tractor brand searches we track, and KIOTI accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about tractor brands, neither CLAAS nor KIOTI appeared in any of the five answers.

Among tractor brands worldwide in September 2026

Who do people search for more?

CLAAS, about 3 searches for every 1 for KIOTI

CLAAS 110K searchesKIOTI 33.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

CLAAS in 0 of 5KIOTI in 0 of 5

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Top tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither CLAAS nor KIOTI showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. John Deere1st
  2. Kubota2nd
  3. New Holland3rd
  4. Massey Ferguson4th
  5. Case IH5th
  6. Mahindra6th
  7. Fendt7th
  8. CLAAS–
  9. KIOTI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Massey Ferguson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Case IH4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mahindra2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fendt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CLAAS or KIOTI more popular in search?

This chart shows how often people search Google for CLAAS and KIOTI by name. Each line represents a brand's share of searches for all nine tractor brands we track, month by month, from English-language searches worldwide.

CLAAS and KIOTI among tractor brands worldwide, by month

Share of searches by month for CLAAS, KIOTI. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonMahindraKubotaNew HollandFendtCLAASCase IHKIOTI
Oct 202525.5%17.2%21%11.5%10.9%6.3%4.2%2.5%1%
Nov 202526%17.5%21.4%9.6%10.9%6.4%4.3%3%0.86%
Dec 202526.7%22%18%9.8%10.9%5.4%3.6%2.6%0.88%
Jan 202625.9%21.3%21.3%9.5%10.8%5.2%2.9%2.1%0.86%
Feb 202627.7%22.8%18.6%10.2%9.7%4.6%3%2.3%1.1%
Mar 202626.8%22.1%18%12.1%9.4%5.4%2.9%2.2%1.1%
Apr 202628%23%15.4%12.6%9.8%4.6%3.1%2.3%1.1%
May 202627%22.2%18.2%12.1%9.8%4.5%3%2.3%1.1%
Jun 202629.1%19.6%16%13.1%10.9%4.8%3.2%2.1%1.2%
Jul 202628.4%19.1%19.1%10.5%10.3%5.7%3.8%2%0.94%
Aug 202627.8%22.9%18.7%10.2%9.7%4.6%3.1%2%1.1%
Sep 202626.6%26.6%17.9%9.8%9.1%4.4%2.9%1.8%0.88%

How has the CLAAS and KIOTI comparison changed over the last 12 months?

3 findings
  • CLAAS was ahead of KIOTI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CLAAS’s share of searches among tractor brands worldwide moved from 4.2% to 2.9%, and its estimated monthly branded searches moved from 165K to 110K.
  • Across the 12 months ending September 2026, KIOTI’s share of searches among tractor brands worldwide moved from 1% to 0.88%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for tractor brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for CLAAS worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

  2. Estimated monthly branded searches for KIOTI worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CLAAS’s and KIOTI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CLAAS

1 branded search term

  • claas

KIOTI

1 branded search term

  • kioti tractor

How the Brand Demand Index is measured

Other head-to-heads among tractor brands

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