Brandwave

How popular isKIOTI?

In September 2026, people searched for KIOTI by name about 33,100 times worldwide, an 18.3% decrease from the previous year. These searches made up 1.2% of all global compact tractor brand searches, placing KIOTI fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about compact tractor brands, KIOTI appeared in one of the four answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

KIOTI is the fifth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. John DeereShare of searches 36%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Massey FergusonShare of searches 36%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. KubotaShare of searches 13.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. New HollandShare of searches 12.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. KIOTIShare of searches 1.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th

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Top compact tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, KIOTI was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. KIOTI is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kubota1st
  2. John Deere2nd
  3. Massey Ferguson3rd
  4. LS Tractor4th
  5. New Holland5th
  6. Bobcat6th
  7. KIOTI7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • John Deere4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kubota4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Massey Ferguson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LS Tractor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • New Holland1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KIOTI1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobcat1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about compact tractor brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which compact tractor brands compete with KIOTI?

KIOTI against compact tractor brands worldwide, by month

Share of searches by month for John Deere, Massey Ferguson, Kubota, New Holland, KIOTI. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandKIOTILS TractorBobcat
Oct 202538.1%25.6%17.1%16.3%1.5%0.85%0.46%
Nov 202539.6%26.6%14.6%16.5%1.3%0.88%0.48%
Dec 202537.4%30.8%13.8%15.3%1.2%0.83%0.68%
Jan 202637.3%30.7%13.7%15.6%1.2%0.83%0.67%
Feb 202638.2%31.5%14.1%13.4%1.5%0.85%0.46%
Mar 202636.9%30.4%16.6%12.9%1.5%1.2%0.45%
Apr 202637%30.4%16.6%13%1.5%1%0.45%
May 202636.8%30.3%16.6%13.3%1.5%1%0.45%
Jun 202638.9%26.2%17.5%14.6%1.6%0.86%0.39%
Jul 202640.5%27.3%14.9%14.6%1.3%0.9%0.4%
Aug 202638.2%31.4%14.1%13.4%1.5%1%0.38%
Sep 202636%36%13.3%12.3%1.2%0.8%0.36%

  1. 1.John Deere

    36%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.1 points.

  2. 2.Massey Ferguson

    36%

    Held 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.6 points.

  3. 3.Kubota

    13.3%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.New Holland

    12.3%

    Held 4th. 342K estimated branded searches, -2.6% vs prior month. Share -1.1 points.

  5. 5.KIOTI

    1.2%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  6. 6.LS Tractor

    0.8%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  7. 7.Bobcat

    0.36%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between KIOTI and its closest rivals

Every comparison with KIOTI

10 comparisons

How has branded search demand for KIOTI changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KIOTI worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, KIOTI’s share of searches among compact tractor brands worldwide held steady, from 1.5% to 1.2%.

How did search popularity change for compact tractor brands worldwide in September 2026?

6 changes

  1. In September 2026, Massey Ferguson gained share of searches among compact tractor brands worldwide, from 31.4% to 36%.

  2. In September 2026, John Deere lost share of searches among compact tractor brands worldwide, from 38.2% to 36%.

  3. In September 2026, New Holland lost share of searches among compact tractor brands worldwide, from 13.4% to 12.3%.

  4. In September 2026, Kubota lost share of searches among compact tractor brands worldwide, from 14.1% to 13.3%.

  5. Estimated monthly branded searches for KIOTI worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are KIOTI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using KIOTI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kioti tractor

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How the Brand Demand Index is measured

Where does KIOTI compete?

KIOTI is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tractor brands9th of 90.88%Show ranking
Compact tractor brands5th of 71.2%Shown above
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Is KIOTI your brand?

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