Case IH vs Gehl:Which is more popular?
In September 2026, Case IH had more branded searches than Gehl among farm equipment brands worldwide. Case IH had about 65,900 branded searches, while Gehl had 9,900. Case IH made up 3.4% of all farm equipment brand searches we track, and Gehl accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about farm equipment brands, Case IH appeared in all five answers and Gehl in none.
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Top farm equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Case IH appeared in all five answers. Gehl did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
John Deere1st
Case IH2nd
Kubota3rd
New Holland4th
Fendt5th
Gehl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Case IH5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gehl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm equipment brands
5 answers
Asked ChatGPT
“Which farm equipment brand should I buy?”
Asked ChatGPT
“What are the best farm equipment brands?”
Asked ChatGPT
“What's the best farm equipment brand for a working farm?”
Searched Google, AI Overview
“tractor brands”
Searched Google, AI Overview
“farm equipment brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Case IH or Gehl more popular in search?
This chart shows how often people search Google for Case IH and Gehl by name. Each line represents a brand's share of searches for all six farm equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Case IH, Gehl. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | Fendt | Case IH | Gehl |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 20.2% | 19.2% | 11% | 4.4% | 0.44% |
| Nov 2025 | 46.3% | 17.1% | 19.3% | 11.4% | 5.4% | 0.46% |
| Dec 2025 | 48% | 17.7% | 19.6% | 9.6% | 4.7% | 0.39% |
| Jan 2026 | 48.1% | 17.7% | 20.1% | 9.7% | 3.9% | 0.48% |
| Feb 2026 | 50.6% | 18.6% | 17.7% | 8.4% | 4.2% | 0.5% |
| Mar 2026 | 47.8% | 21.5% | 16.7% | 9.6% | 3.9% | 0.47% |
| Apr 2026 | 48.6% | 21.9% | 17% | 8% | 4% | 0.48% |
| May 2026 | 48.3% | 21.7% | 17.5% | 8% | 4.1% | 0.48% |
| Jun 2026 | 48.3% | 21.7% | 18.1% | 8% | 3.5% | 0.48% |
| Jul 2026 | 49.8% | 18.3% | 18% | 10% | 3.5% | 0.4% |
| Aug 2026 | 51% | 18.8% | 17.9% | 8.4% | 3.6% | 0.41% |
| Sep 2026 | 51.3% | 18.9% | 17.5% | 8.5% | 3.4% | 0.51% |
How has the Case IH and Gehl comparison changed over the last 12 months?
3 findings
- Case IH was ahead of Gehl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Case IH’s share of searches among farm equipment brands worldwide moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 97.1K to 65.9K.
- Across the 12 months ending September 2026, Gehl’s share of searches among farm equipment brands worldwide moved from 0.44% to 0.51%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for farm equipment brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Case IH’s and Gehl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among farm equipment brands
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