Brandwave

Bostitch vs Milwaukee:Which is more popular?

In September 2026, Bostitch had more branded searches than Milwaukee among staple gun brands worldwide. Bostitch had about 27,100 branded searches, while Milwaukee had 9,900. Bostitch made up 46.6% of all staple gun brand searches we track, and Milwaukee accounted for 17%. When we asked ChatGPT and Google AI Overviews about staple gun brands, Bostitch and Milwaukee each appeared in two of the five answers. Milwaukee was mentioned before Bostitch in two out of three answers that named either.

Among staple gun brands worldwide in September 2026

Who do people search for more?

Bostitch, about 3 searches for every 1 for Milwaukee

Bostitch 27.1K searchesMilwaukee 9.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Bostitch in 2 of 5Milwaukee in 2 of 5

Who does AI recommend more?

Milwaukee, named ahead of Bostitch in 2 of 3 answers

Milwaukee first in 2Bostitch first in 1

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Top staple gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bostitch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was listed before Bostitch in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrow1st
  2. DeWalt2nd
  3. Stanley3rd
  4. Ryobi4th
  5. Milwaukee5th
  6. Bostitch6th
  7. Makita7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arrow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bostitch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about staple gun brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bostitch or Milwaukee more popular in search?

This chart shows how often people search Google for Bostitch and Milwaukee by name. Each line represents a brand's share of searches for all seven staple gun brands we track, month by month, from English-language searches worldwide.

Bostitch and Milwaukee among staple gun brands worldwide, by month

Share of searches by month for Bostitch, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthBostitchMilwaukeeDeWaltRyobiArrowStanleyMakita
Oct 202539.9%17.8%14.6%9.7%8%6.5%3.5%
Nov 202534.6%18.9%15.5%12.6%8.4%6.9%3.1%
Dec 202537%20.2%13.5%11.1%9%6%3.3%
Jan 202640.3%18%12%9.8%9.8%6.5%3.6%
Feb 202640%17.8%14.6%9.7%9.7%5.3%2.8%
Mar 202633.3%18.2%12.1%9.9%18.2%5.4%2.9%
Apr 202640.8%18.2%14.9%9.9%6.6%6.6%2.9%
May 202639.6%17.7%14.5%11.8%6.4%6.4%3.5%
Jun 202637.2%20.3%13.6%11.1%7.4%7.4%3.2%
Jul 202641.1%18.3%12.2%10%8.1%6.7%3.5%
Aug 202645.1%16.5%13.5%9%6%6%4%
Sep 202646.6%17%11.4%9.3%6.2%6.2%3.3%

Milwaukee sells other things too, so only its searches that name this product count here, like “milwaukee staple gun”.

How has the Bostitch and Milwaukee comparison changed over the last 12 months?

3 findings
  • Bostitch was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bostitch’s share of searches among staple gun brands worldwide moved from 39.9% to 46.6%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among staple gun brands worldwide moved from 17.8% to 17%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for staple gun brands worldwide in September 2026?

2 changes
  1. In September 2026, Bostitch gained share of searches among staple gun brands worldwide, from 45.1% to 46.6%.

  2. In September 2026, Milwaukee gained share of searches among staple gun brands worldwide, from 16.5% to 17%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bostitch’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bostitch

1 branded search term

  • bostitch

Milwaukee

1 branded search term

  • milwaukee staple gun

How the Brand Demand Index is measured

Other head-to-heads among staple gun brands

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