Brandwave

How popular isIrwin in search?

In September 2026, there were an estimated 4.4K branded searches for Irwin worldwide which is down 33.3% over the last 12 months. Irwin holds 0.23% estimated Share of Search among pipe bender brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee97.6%
  2. RIDGID2.2%
  3. Irwin0.23%
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Which pipe bender brands compete with Irwin?

Irwin against pipe bender brands worldwide, by month

Share of Search by month for Milwaukee, RIDGID, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeRIDGIDIrwin
Oct 202598.3%1.5%0.29%
Nov 202598%1.8%0.24%
Dec 202598%1.8%0.24%
Jan 202697.6%2.2%0.29%
Feb 202697.9%1.8%0.29%
Mar 202697.6%2.2%0.29%
Apr 202697.6%2.2%0.29%
May 202697.6%2.2%0.29%
Jun 202697.6%2.2%0.23%
Jul 202697.6%2.2%0.23%
Aug 202697.6%2.2%0.23%
Sep 202697.6%2.2%0.23%

  1. 1.Milwaukee

    97.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.RIDGID

    2.2%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Irwin

    0.23%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Irwin and its closest rivals

Every comparison with Irwin

How has branded search demand for Irwin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Irwin worldwide fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Irwin’s estimated Share of Search among pipe bender brands worldwide held steady, from 0.29% to 0.23%.

How did search popularity change for pipe bender brands worldwide in September 2026?

  1. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

Where does Irwin compete?

Irwin is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Saw blade brands6th of 60.13%Show ranking
Spade bits brands4th of 40.14%Show ranking
Aviation snips brands7th of 80.14%Show ranking
Chalk box brands4th of 40.17%Show ranking
Wire cutters brands6th of 60.18%Show ranking
Pipe wrench brands6th of 60.2%Show ranking
Pipe bender brands3rd of 30.23%Shown above
Wire stripper brands5th of 50.26%Show ranking
Saw horse brands4th of 40.33%Show ranking
Bolt cutters brands5th of 50.36%Show ranking
Jack plane brands3rd of 30.46%Show ranking
Hand tool brands7th of 81%Show ranking
Investor relations platforms2nd of 41.2%Show ranking
Tap wrench brands4th of 51.2%Show ranking
Bench vise brands4th of 51.2%Show ranking
Taps and dies brands4th of 64.5%Show ranking
Workbench vice brands3rd of 58.7%Show ranking

How is Irwin measured?

Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • irwin tools

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How the Brand Demand Index is measured

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