Brandwave

Irwin vs Lenox:Which is searched more?

In September 2026, Lenox had more branded searches than Irwin among aviation snips brands worldwide. Lenox was estimated to have 135K branded searches compared to Irwin’s 4.4K, and held a 4.3% Share of Search versus Irwin’s 0.14%. These are worldwide searches for English-language branded terms.

Share of Search among aviation snips brands worldwide in September 2026Which is more popular in search, Irwin or Lenox?
Irwin0.14%4.4K searches
vs
Lenox4.3%135K searches

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Which is more popular in search, Irwin or Lenox?

Compare the aviation snips brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Irwin and Lenox among aviation snips brands worldwide, by month

Share of Search by month for Lenox, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltCraftsmanKnipexLenoxBesseyIrwinMidWest Homes for Pets
Oct 202563.2%19%6.9%5.7%4.7%0.34%0.19%0.05%
Nov 202560.1%22.1%6.6%5.4%5.4%0.32%0.14%0.04%
Dec 202558.5%21.5%7.9%5.2%6.4%0.32%0.14%0.04%
Jan 202657.4%21.1%9.4%6.3%5.2%0.38%0.17%0.05%
Feb 202657.2%21%11.5%6.3%3.4%0.38%0.17%0.04%
Mar 202655.3%20.3%13.6%6.1%4.1%0.37%0.16%0.05%
Apr 202657.2%21%11.5%6.3%3.4%0.38%0.17%0.05%
May 202657.4%21.1%11.5%5.2%4.2%0.31%0.17%0.05%
Jun 202657.4%21.1%11.5%5.2%4.2%0.31%0.14%0.05%
Jul 202659.8%18%12%5.4%4.4%0.26%0.14%0.05%
Aug 202656.8%20.9%11.4%6.2%4.2%0.25%0.14%0.05%
Sep 202658%21.3%9.5%6.4%4.3%0.31%0.14%0.04%

How has the Irwin and Lenox comparison changed over the last 12 months?

  • Lenox was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irwin’s estimated Share of Search among aviation snips brands worldwide moved from 0.19% to 0.14%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Lenox’s estimated Share of Search among aviation snips brands worldwide moved from 4.7% to 4.3%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for aviation snips brands worldwide in September 2026?

  1. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Lenox worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Other head-to-heads among aviation snips brands

How each brand is measured

Brandwave collects information about searches that people make online using Irwin’s and Lenox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irwin

1 branded search term

  • irwin tools

Lenox

1 branded search term

  • lenox

How the Brand Demand Index is measured

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