How popular isIrwin in search?
In September 2026, there were an estimated 4.4K branded searches for Irwin worldwide which is down 33.3% over the last 12 months. Irwin holds 0.08% estimated Share of Search among bolt Cutters brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bolt Cutters brands compete with Irwin?
Share of Search by month for Ace Hardware, DeWalt, Craftsman, Crescent, Fiskars, Giant, Irwin. The figures are in the table below the chart.
View monthly share of search table
| Month | Ace Hardware | DeWalt | Craftsman | Crescent | Fiskars | Giant | Irwin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.8% | 12.1% | 4.4% | 3.6% | 2.9% | 3% | 0.12% |
| Nov 2025 | 75.8% | 12.5% | 3.7% | 3% | 2.8% | 2% | 0.08% |
| Dec 2025 | 75.4% | 12.4% | 4.5% | 3% | 2.5% | 2% | 0.08% |
| Jan 2026 | 76% | 10.2% | 4.6% | 4.6% | 2.4% | 2.1% | 0.08% |
| Feb 2026 | 68.6% | 13.8% | 7.5% | 4.1% | 3.1% | 2.8% | 0.11% |
| Mar 2026 | 74.8% | 10.1% | 6.7% | 3% | 2.8% | 2.5% | 0.08% |
| Apr 2026 | 75.1% | 10.1% | 5.5% | 3% | 3.1% | 3% | 0.08% |
| May 2026 | 75% | 10.1% | 5.5% | 3% | 3.2% | 3% | 0.08% |
| Jun 2026 | 76.4% | 10.3% | 5.6% | 2.5% | 2.6% | 2.5% | 0.07% |
| Jul 2026 | 77.7% | 8.6% | 5.7% | 2.6% | 2.8% | 2.6% | 0.07% |
| Aug 2026 | 71.9% | 11.8% | 6.5% | 3.5% | 3.3% | 2.9% | 0.08% |
| Sep 2026 | 73.4% | 12.1% | 5.4% | 3.6% | 3% | 2.4% | 0.08% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 4.1M | 0% | +1.5 points | |
| 2, held 2nd | 12.1% | 673K | 0% | +0.2 points | |
| 3, held 3rd | 5.4% | 301K | -18.2% | -1.1 points | |
| 4, held 4th | 3.6% | 201K | 0% | +0.1 points | |
| 5, held 5th | 3% | 167K | -10.9% | -0.3 points | |
| 6, held 6th | 2.4% | 135K | -18.2% | -0.5 points | |
| 7, held 7th | 0.08% | 4.4K | 0% | 0 points |
73.4%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
DeWalt12.1%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.4%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
4.
Crescent3.6%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Fiskars3%
Held 5th. 167K estimated branded searches, -10.9% vs prior month. Share -0.3 points.
6.
Giant
2.4%
Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
7.
Irwin
0.08%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Irwin and its closest rivals
Every comparison with Irwin
57 comparisons
- Ace Hardware vs Irwin
- DeWalt vs Irwin
- Hanson vs Irwin
- Impact vs Irwin
- Irwin vs Milwaukee
- Irwin vs MINI
- Irwin vs Precision
- Irwin vs Starrett
- Bahco vs Irwin
- Bessey vs Irwin
- Bosch vs Irwin
- Clarke vs Irwin
- Corsair vs Irwin
- Crescent vs Irwin
- Dawn vs Irwin
- Diablo vs Irwin
- Eclipse vs Irwin
- EQS vs Irwin
- Fiskars vs Irwin
- Freud vs Irwin
- GearWrench vs Irwin
- Giant vs Irwin
- Grizzly vs Irwin
- Irwin vs Kincrome
- Irwin vs Leatherman
- Irwin vs Lenox
- Irwin vs Notified
- Irwin vs Sealey
- Irwin vs Spyder
- Irwin vs Stanley
- Irwin vs Stanley
- Irwin vs Tajima
- Irwin vs Tracey
- B&Q vs Irwin
- Black and Decker vs Irwin
- Craftsman vs Irwin
- Draper vs Irwin
- Evolution vs Irwin
- Forest Master vs Irwin
- Irwin vs Klein Tools
- Irwin vs Knipex
- Irwin vs Kobalt
- Irwin vs Makita
- Irwin vs Mitre 10
- Irwin vs Oregon
- Irwin vs RIDGID
- Irwin vs Square
- Intrado vs Irwin
- Irwin vs Sidchrome
- Hex vs Irwin
- Bench vs Irwin
- Irwin vs Wilton
- Irwin vs MidWest Homes for Pets
- Bailey vs Irwin
- Irwin vs Record
- Bolt vs Irwin
- Irwin vs Vermont American
How has branded search demand for Irwin changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Irwin worldwide fell from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among bolt Cutters brands worldwide held steady, from 0.12% to 0.08%.
How did search popularity change for bolt Cutters brands worldwide in September 2026?
5 changes
In September 2026, Ace Hardware gained estimated Share of Search among bolt Cutters brands worldwide, from 71.9% to 73.4%.
In September 2026, Craftsman lost estimated Share of Search among bolt Cutters brands worldwide, from 6.5% to 5.4%.
Crescent’s estimated Share of Search among bolt Cutters brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.6% in September 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Where does Irwin compete?
How is Irwin measured?
Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- irwin tools
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Is Irwin your brand?
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