How popular isIrwin?
In September 2026, people searched for Irwin by name about 11,300 times worldwide, a 16.8% decrease from the previous year. These searches made up 6.1% of all global drill bits brand searches, placing Irwin fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about drill bits brands, Irwin appeared in two of the five answers and was the fourth most recommended of the five.
Irwin is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.
MilwaukeeShare of searches 41.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 32.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BoschShare of searches 18.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
IrwinShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
DiabloShare of searches 0.85%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top drill bits brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diablo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about drill bits brands
5 answers
Asked ChatGPT
“Which drill bits brand should I buy?”
Asked ChatGPT
“What are the best drill bits brands?”
Asked ChatGPT
“What's the best drill bits brand for home drilling jobs?”
Searched Google, AI Overview
“best drill bits”
Searched Google, AI Overview
“metal drill bits”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which drill bits brands compete with Irwin?
Share of searches by month for Milwaukee, DeWalt, Bosch, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Bosch | Irwin | Diablo |
|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 32.5% | 18.7% | 6% | 1% |
| Nov 2025 | 47.5% | 29.9% | 17.3% | 4.5% | 0.77% |
| Dec 2025 | 44.5% | 35.3% | 15.8% | 3.8% | 0.61% |
| Jan 2026 | 39% | 37.2% | 17.8% | 5% | 0.96% |
| Feb 2026 | 43.3% | 33.8% | 15.9% | 6.3% | 0.88% |
| Mar 2026 | 43.6% | 33.9% | 16.5% | 5.1% | 0.87% |
| Apr 2026 | 45.7% | 30.1% | 17.9% | 5.6% | 0.78% |
| May 2026 | 43.6% | 33.9% | 16.2% | 5.1% | 1.1% |
| Jun 2026 | 41.5% | 32.6% | 18.6% | 6% | 1.3% |
| Jul 2026 | 39.3% | 37.1% | 17.1% | 5.6% | 0.79% |
| Aug 2026 | 40.7% | 32% | 18.7% | 7.7% | 0.83% |
| Sep 2026 | 41.5% | 32.9% | 18.5% | 6.1% | 0.85% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 6.8K | -0.73% | +0.9 points | |
| 2, held 2nd | 32.9% | 5.4K | 0% | +0.9 points | |
| 3, held 3rd | 18.5% | 3K | -3.8% | -0.2 points | |
| 4, held 4th | 6.1% | 1K | -23.1% | -1.6 points | |
| 5, held 5th | 0.85% | 140 | 0% | 0 points |
41.5%
Held 1st. 6.8K estimated branded searches, -0.73% vs prior month. Share +0.9 points.
2.
DeWalt32.9%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
Bosch18.5%
Held 3rd. 3K estimated branded searches, -3.8% vs prior month. Share -0.2 points.
4.
Irwin6.1%
Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -1.6 points.
5.
Diablo0.85%
Held 5th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Milwaukee, DeWalt and Diablo sell other things too, so only their searches that name this product count here, like “milwaukee drill bits”.
Compare popularity between Irwin and its closest rivals
Every comparison with Irwin
40 comparisons
- Bahco vs Irwin
- Channellock vs Irwin
- Crescent vs Irwin
- GearWrench vs Irwin
- Irwin vs Kincrome
- Irwin vs Klein Tools
- Irwin vs Knipex
- Irwin vs Milwaukee
- Irwin vs Stanley
- Irwin vs Tekton
- Irwin vs Sidchrome
- Irwin vs YAMAWA
- Irwin vs OSG
- Craftsman vs Irwin
- Irwin vs Tajima
- Bessey vs Irwin
- Fiskars vs Irwin
- Irwin vs Malco
- Irwin vs Midwest Snips
- Irwin vs Wiss
- DeWalt vs Irwin
- Irwin vs Lenox
- Irwin vs Record
- Irwin vs Wilton
- Irwin vs Yost
- Bosch vs Irwin
- CMT vs Irwin
- Diablo vs Irwin
- Forrest vs Irwin
- Freud vs Irwin
- Irwin vs Makita
- HEUER vs Irwin
- Irwin vs RIDGID
- Irwin vs Vermont American
- Greenlee vs Irwin
- Irwin vs Sealey
- BORA vs Irwin
- Irwin vs Kobalt
- Irwin vs ToughBuilt
- Irwin vs WORX
How has branded search demand for Irwin changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Irwin worldwide fell from 13.6K to 11.3K.
- Across the 12 months ending September 2026, Irwin’s share of searches among drill bits brands worldwide peaked at 7.7% in August 2026 and was lowest at 3.8% in December 2025.
How did search popularity change for drill bits brands worldwide in September 2026?
4 changes
In September 2026, DeWalt gained share of searches among drill bits brands worldwide, from 32% to 32.9%.
In September 2026, Milwaukee gained share of searches among drill bits brands worldwide, from 40.7% to 41.5%.
In September 2026, Irwin lost share of searches among drill bits brands worldwide, from 7.7% to 6.1%.
Estimated monthly branded searches for Diablo worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
How are Irwin’s branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- irwin aviation snips
- irwin bench vise
- irwin bolt cutters
- irwin chalk line
- irwin circular saw blade
- irwin conduit bender
- irwin drill bits
- irwin hand plane
- irwin metal snips
- irwin pipe bender
- irwin pipe wrench
- irwin saw blade
- irwin saw horse
- irwin side cutters
- irwin snips
- irwin tap and die set
- irwin taps and dies
- irwin tin snips
- irwin tools
- irwin wire stripper
Do you work for Irwin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Irwin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hand tool brands | 11th of 13 | 0.73% | Show ranking |
| Wire stripper brands | 5th of 5 | 2.2% | Show ranking |
| Tin snips brands | 11th of 13 | 2.3% | Show ranking |
| Jack plane brands | 6th of 6 | 0.15% | Show ranking |
| Saw blade brands | 8th of 8 | 3.3% | Show ranking |
| Drill bits brands | 4th of 5 | 6.1% | Shown above |
| Wire cutters brands | 7th of 8 | 1.3% | Show ranking |
| Chalk box brands | 4th of 4 | 8% | Show ranking |
| Bench vise brands | 5th of 8 | 4.9% | Show ranking |
| Folding sawhorse brands | 7th of 9 | 0.68% | Show ranking |
| Pipe wrench brands | 6th of 6 | 3.1% | Show ranking |
| Taps and dies brands | 2nd of 7 | 23% | Show ranking |
| Pipe bender brands | 4th of 4 | 3.8% | Show ranking |
| Bolt cutters brands | 7th of 7 | 1.3% | Show ranking |
Is Irwin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.