Diablo vs Irwin:Which is more popular?
In September 2026, Irwin had more branded searches than Diablo among drill bits brands worldwide. Irwin had about 1,000 branded searches, while Diablo had 140. Irwin made up 6.1% of all drill bits brand searches we track, and Diablo accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about drill bits brands, Irwin appeared in two of the five answers and Diablo in one. Irwin was mentioned before Diablo in every answer that named either.
Who do people search for more?
Irwin, about 7 searches for every 1 for Diablo
Who does AI mention more?
Irwin, mentioned in 2 of 5 answers, Diablo in 1
Who does AI recommend more?
Irwin, named ahead of Diablo in 2 of 2 answers
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Top drill bits brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Diablo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Irwin was listed before Diablo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diablo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about drill bits brands
5 answers
Asked ChatGPT
“Which drill bits brand should I buy?”
Asked ChatGPT
“What are the best drill bits brands?”
Asked ChatGPT
“What's the best drill bits brand for home drilling jobs?”
Searched Google, AI Overview
“best drill bits”
Searched Google, AI Overview
“metal drill bits”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Diablo or Irwin more popular in search?
This chart shows how often people search Google for Diablo and Irwin by name. Each line represents a brand's share of searches for all five drill bits brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Irwin, Diablo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Bosch | Irwin | Diablo |
|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 32.5% | 18.7% | 6% | 1% |
| Nov 2025 | 47.5% | 29.9% | 17.3% | 4.5% | 0.77% |
| Dec 2025 | 44.5% | 35.3% | 15.8% | 3.8% | 0.61% |
| Jan 2026 | 39% | 37.2% | 17.8% | 5% | 0.96% |
| Feb 2026 | 43.3% | 33.8% | 15.9% | 6.3% | 0.88% |
| Mar 2026 | 43.6% | 33.9% | 16.5% | 5.1% | 0.87% |
| Apr 2026 | 45.7% | 30.1% | 17.9% | 5.6% | 0.78% |
| May 2026 | 43.6% | 33.9% | 16.2% | 5.1% | 1.1% |
| Jun 2026 | 41.5% | 32.6% | 18.6% | 6% | 1.3% |
| Jul 2026 | 39.3% | 37.1% | 17.1% | 5.6% | 0.79% |
| Aug 2026 | 40.7% | 32% | 18.7% | 7.7% | 0.83% |
| Sep 2026 | 41.5% | 32.9% | 18.5% | 6.1% | 0.85% |
Diablo sells other things too, so only its searches that name this product count here, like “diablo masonry bit”.
How has the Diablo and Irwin comparison changed over the last 12 months?
3 findings
- Irwin was ahead of Diablo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diablo’s share of searches among drill bits brands worldwide moved from 1% to 0.85%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 12 months ending September 2026, Irwin’s share of searches among drill bits brands worldwide moved from 6% to 6.1%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for drill bits brands worldwide in September 2026?
2 changes
In September 2026, Irwin lost share of searches among drill bits brands worldwide, from 7.7% to 6.1%.
Estimated monthly branded searches for Diablo worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Diablo’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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