Irwin vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Irwin among drill bits brands worldwide. Milwaukee had about 6,810 branded searches, while Irwin had 1,000. Milwaukee made up 41.5% of all drill bits brand searches we track, and Irwin accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about drill bits brands, Milwaukee appeared in four of the five answers and Irwin in two. Milwaukee was mentioned before Irwin in every answer.
Who do people search for more?
Milwaukee, about 7 searches for every 1 for Irwin
Who does AI mention more?
Milwaukee, mentioned in 4 of 5 answers, Irwin in 2
Who does AI recommend more?
Milwaukee, named ahead of Irwin in every answer
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Top drill bits brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Irwin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before Irwin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diablo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about drill bits brands
5 answers
Asked ChatGPT
“Which drill bits brand should I buy?”
Asked ChatGPT
“What are the best drill bits brands?”
Asked ChatGPT
“What's the best drill bits brand for home drilling jobs?”
Searched Google, AI Overview
“best drill bits”
Searched Google, AI Overview
“metal drill bits”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Irwin or Milwaukee more popular in search?
This chart shows how often people search Google for Irwin and Milwaukee by name. Each line represents a brand's share of searches for all five drill bits brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Bosch | Irwin | Diablo |
|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 32.5% | 18.7% | 6% | 1% |
| Nov 2025 | 47.5% | 29.9% | 17.3% | 4.5% | 0.77% |
| Dec 2025 | 44.5% | 35.3% | 15.8% | 3.8% | 0.61% |
| Jan 2026 | 39% | 37.2% | 17.8% | 5% | 0.96% |
| Feb 2026 | 43.3% | 33.8% | 15.9% | 6.3% | 0.88% |
| Mar 2026 | 43.6% | 33.9% | 16.5% | 5.1% | 0.87% |
| Apr 2026 | 45.7% | 30.1% | 17.9% | 5.6% | 0.78% |
| May 2026 | 43.6% | 33.9% | 16.2% | 5.1% | 1.1% |
| Jun 2026 | 41.5% | 32.6% | 18.6% | 6% | 1.3% |
| Jul 2026 | 39.3% | 37.1% | 17.1% | 5.6% | 0.79% |
| Aug 2026 | 40.7% | 32% | 18.7% | 7.7% | 0.83% |
| Sep 2026 | 41.5% | 32.9% | 18.5% | 6.1% | 0.85% |
Milwaukee sells other things too, so only its searches that name this product count here, like “milwaukee drill bits”.
How has the Irwin and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among drill bits brands worldwide moved from 6% to 6.1%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among drill bits brands worldwide moved from 41.7% to 41.5%, and its estimated monthly branded searches moved from 6.9K to 6.8K.
How did search popularity change for drill bits brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee gained share of searches among drill bits brands worldwide, from 40.7% to 41.5%.
In September 2026, Irwin lost share of searches among drill bits brands worldwide, from 7.7% to 6.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Irwin’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drill bits brands
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