HEUER vs Irwin:Which is more popular?
In September 2026, Irwin had more branded searches than HEUER among bench vise brands worldwide. Irwin had about 4,400 branded searches, while HEUER had 520. Irwin made up 1.2% of all bench vise brand searches we track, and HEUER accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about bench vise brands, HEUER and Irwin each appeared in one of the five answers. HEUER and Irwin were each mentioned first in one of the two answers that named either.
Who do people search for more?
Irwin, about 8 searches for every 1 for HEUER
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top bench vise brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HEUER and Irwin were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HEUER and Irwin were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wilton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bessey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RIDGID1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HEUER1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bench vise brands
5 answers
Asked ChatGPT
“Which bench vise brand should I buy?”
Asked ChatGPT
“What are the best bench vise brands?”
Asked ChatGPT
“What's the best bench vise brand for metalworking bench?”
Searched Google, AI Overview
“best bench vise”
Searched Google, AI Overview
“heavy duty bench vise”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is HEUER or Irwin more popular in search?
This chart shows how often people search Google for HEUER and Irwin by name. Each line represents a brand's share of searches for all seven bench vise brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Irwin, HEUER. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | RIDGID | Bessey | Wilton | Irwin | Yost | HEUER |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.1% | 10.8% | 3.9% | 2.6% | 2.1% | 0.29% | 0.12% |
| Nov 2025 | 78.5% | 12.9% | 3.9% | 2.6% | 1.7% | 0.32% | 0.12% |
| Dec 2025 | 81.7% | 11% | 3.3% | 2.2% | 1.5% | 0.27% | 0.12% |
| Jan 2026 | 81.7% | 11% | 3.3% | 2.2% | 1.5% | 0.27% | 0.13% |
| Feb 2026 | 86.3% | 7.8% | 2.8% | 1.5% | 1.3% | 0.21% | 0.08% |
| Mar 2026 | 87% | 7.8% | 2.3% | 1.6% | 1% | 0.17% | 0.09% |
| Apr 2026 | 84.2% | 9.3% | 2.8% | 2.3% | 1.2% | 0.2% | 0.11% |
| May 2026 | 85% | 9.4% | 2.3% | 1.9% | 1.2% | 0.17% | 0.09% |
| Jun 2026 | 85.5% | 9.4% | 2.3% | 1.5% | 1% | 0.17% | 0.09% |
| Jul 2026 | 85.9% | 9.4% | 1.9% | 1.5% | 1% | 0.17% | 0.07% |
| Aug 2026 | 85.8% | 9.4% | 1.9% | 1.5% | 1% | 0.17% | 0.11% |
| Sep 2026 | 82.8% | 11.1% | 2.7% | 1.8% | 1.2% | 0.16% | 0.14% |
How has the HEUER and Irwin comparison changed over the last 12 months?
3 findings
- Irwin was ahead of HEUER in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HEUER’s share of searches among bench vise brands worldwide moved from 0.12% to 0.14%, and its estimated monthly branded searches moved from 380 to 520.
- Across the 12 months ending September 2026, Irwin’s share of searches among bench vise brands worldwide moved from 2.1% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for bench vise brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HEUER’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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