Irwin vs Makita:Which is more popular?
In September 2026, Irwin and Makita were level in searches among folding sawhorse brands worldwide, with an estimated 70 branded searches each, at 0.68% of the total each. When we asked ChatGPT and Google AI Overviews about folding sawhorse brands, neither Irwin nor Makita appeared in any of the five answers.
Who do people search for more?
Irwin and Makita are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top folding sawhorse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Irwin nor Makita showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BORA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about folding sawhorse brands
5 answers
Asked ChatGPT
“Which folding sawhorse brand should I buy?”
Asked ChatGPT
“What are the best folding sawhorse brands?”
Asked ChatGPT
“What's the best folding sawhorse brand for workshop projects?”
Searched Google, AI Overview
“best sawhorse”
Searched Google, AI Overview
“heavy duty sawhorse”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Irwin or Makita more popular in search?
This chart shows how often people search Google for Irwin and Makita by name. Each line represents a brand's share of searches for all nine folding sawhorse brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Irwin, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | ToughBuilt | Stanley | BORA | WORX | Kobalt | Irwin | Makita |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 33.9% | 22.4% | 14.6% | 3.7% | 1.6% | 0.69% | 0.69% |
| Nov 2025 | 22.1% | 33.5% | 18.3% | 18.3% | 4.5% | 2% | 0.84% | 0.53% |
| Dec 2025 | 30.7% | 30.7% | 16.2% | 13.7% | 5% | 2.2% | 0.77% | 0.6% |
| Jan 2026 | 20.1% | 36.9% | 24.3% | 10.9% | 3.3% | 3.3% | 0.75% | 0.59% |
| Feb 2026 | 27.9% | 34.7% | 18.3% | 12.5% | 3.1% | 1.6% | 1.3% | 0.48% |
| Mar 2026 | 46.6% | 20.7% | 13.8% | 13.8% | 2.2% | 1.5% | 0.81% | 0.52% |
| Apr 2026 | 38.7% | 17.2% | 13.9% | 25.8% | 2.8% | 0.81% | 0.43% | 0.33% |
| May 2026 | 26.7% | 26.7% | 26.7% | 12% | 4.4% | 1.6% | 1.3% | 0.64% |
| Jun 2026 | 28.7% | 23.1% | 28.7% | 12.7% | 3.8% | 1.7% | 0.72% | 0.56% |
| Jul 2026 | 32.8% | 26.4% | 21.9% | 11.9% | 4.4% | 1.5% | 0.64% | 0.46% |
| Aug 2026 | 26.8% | 26.8% | 26.8% | 12% | 4.4% | 1.9% | 0.65% | 0.65% |
| Sep 2026 | 28.1% | 28.1% | 23.2% | 12.6% | 4.6% | 2% | 0.68% | 0.68% |
Makita sells other things too, so only its searches that name this product count here, like “makita saw horse”.
How has the Irwin and Makita comparison changed over the last 12 months?
3 findings
- Irwin was ahead of Makita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among folding sawhorse brands worldwide moved from 0.69% to 0.68%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, Makita’s share of searches among folding sawhorse brands worldwide moved from 0.69% to 0.68%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for folding sawhorse brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Irwin’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among folding sawhorse brands
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