Craftsman vs Irwin:Which is more popular?
In September 2026, Craftsman and Irwin were level in searches among tin snips brands worldwide, with an estimated 650 versus 600 branded searches, at 2.5% and 2.3% of the total. When we asked ChatGPT and Google AI Overviews about tin snips brands, Craftsman appeared in one of the four answers and Irwin in none.
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Top tin snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Craftsman was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Irwin did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Midwest Snips4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Klein Tools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lenox1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Irwin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tin snips brands
4 answers
Asked ChatGPT
“Which tin snips brand should I buy?”
Asked ChatGPT
“What are the best tin snips brands?”
Asked ChatGPT
“What's the best tin snips brand for sheet metal work?”
Searched Google, AI Overview
“best tin snips”
Searched Google, AI Overview
“aviation snips”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Irwin more popular in search?
This chart shows how often people search Google for Craftsman and Irwin by name. Each line represents a brand's share of searches for all 13 tin snips brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Midwest Snips | Milwaukee | Wiss | Knipex | Malco | DeWalt | Klein Tools | Fiskars | Bessey | Craftsman | Irwin | Lenox | Bahco |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 15.1% | 15.5% | 9.1% | 7.8% | 5% | 5.7% | 3.4% | 2.4% | 3% | 2.5% | 2.4% | 1.1% |
| Nov 2025 | 26.6% | 15% | 16.5% | 9.2% | 7.9% | 5.5% | 4.4% | 3.6% | 2.4% | 3.2% | 2.4% | 2.4% | 0.85% |
| Dec 2025 | 24.5% | 16.7% | 17.8% | 8.8% | 7.6% | 4.2% | 5.5% | 4.5% | 2.2% | 3% | 2.2% | 2.2% | 0.77% |
| Jan 2026 | 25.7% | 14.3% | 15.3% | 9.2% | 8.5% | 5.1% | 5.5% | 4.5% | 2.8% | 2.9% | 2.9% | 2.3% | 1% |
| Feb 2026 | 24.5% | 16.6% | 17.3% | 8.7% | 9.2% | 4.7% | 4.8% | 3% | 2.2% | 2.9% | 2.8% | 2.2% | 1.2% |
| Mar 2026 | 25.8% | 14.5% | 18% | 9% | 10.5% | 4.4% | 4.3% | 2.8% | 2.3% | 2.9% | 2.9% | 1.9% | 0.82% |
| Apr 2026 | 24.2% | 17.3% | 16.9% | 8.4% | 9% | 4.7% | 4.9% | 3.3% | 2.6% | 3.2% | 2.7% | 2.1% | 0.63% |
| May 2026 | 20.6% | 17.3% | 25.7% | 7.2% | 6.8% | 4.9% | 4.2% | 2.8% | 2.3% | 2.5% | 2.8% | 2.3% | 0.65% |
| Jun 2026 | 16.7% | 20.8% | 31.2% | 6% | 5.2% | 4.8% | 3.7% | 2.7% | 2.2% | 2.3% | 1.9% | 1.8% | 0.65% |
| Jul 2026 | 22.1% | 18.4% | 15.4% | 9.2% | 9.4% | 5.8% | 4.8% | 3.4% | 3.6% | 2.7% | 2.5% | 2% | 0.7% |
| Aug 2026 | 24.6% | 16.9% | 14% | 8.4% | 8.1% | 6.2% | 4.9% | 3.5% | 4.8% | 3% | 2.2% | 2.7% | 0.63% |
| Sep 2026 | 25.4% | 17.5% | 14.5% | 10.7% | 7.8% | 4.8% | 4.3% | 3.5% | 3.4% | 2.5% | 2.3% | 2.3% | 1% |
Craftsman sells other things too, so only its searches that name this product count here, like “craftsman tin snips”.
How has the Craftsman and Irwin comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Irwin took it in January 2026, Craftsman took it in February 2026, Irwin took it in May 2026, Craftsman took it in June 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among tin snips brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 740 to 650.
- Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands worldwide moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 610 to 600.
How did search popularity change for tin snips brands worldwide in September 2026?
2 changes
In September 2026, Irwin rose from 12th to 11th among tin snips brands worldwide.
Estimated monthly branded searches for Craftsman worldwide fell 12.2% over 12 measured months, from 740 to 650 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tin snips brands
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