Brandwave

Bahco vs Irwin:Which is more popular?

In September 2026, Irwin had more branded searches than Bahco among tin snips brands worldwide. Irwin had about 600 branded searches, while Bahco had 260. Irwin made up 2.3% of all tin snips brand searches we track, and Bahco accounted for 1%. When we asked ChatGPT and Google AI Overviews about tin snips brands, neither Bahco nor Irwin appeared in any of the four answers.

Among tin snips brands worldwide in September 2026

Who do people search for more?

Irwin, about 2 searches for every 1 for Bahco

Irwin 600 searchesBahco 260 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Bahco in 0 of 4Irwin in 0 of 4

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Bahco nor Irwin showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Malco3rd
  4. Lenox4th
  5. Craftsman5th
  6. Knipex6th
  7. Klein Tools7th
  8. Milwaukee–
  9. +3 more
  10. Irwin–
  11. Bahco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klein Tools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lenox1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bahco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about tin snips brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bahco or Irwin more popular in search?

This chart shows how often people search Google for Bahco and Irwin by name. Each line represents a brand's share of searches for all 13 tin snips brands we track, month by month, from English-language searches worldwide.

Bahco and Irwin among tin snips brands worldwide, by month

Share of searches by month for Irwin, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthMidwest SnipsMilwaukeeWissKnipexMalcoDeWaltKlein ToolsFiskarsBesseyCraftsmanIrwinLenoxBahco
Oct 202527.1%15.1%15.5%9.1%7.8%5%5.7%3.4%2.4%3%2.5%2.4%1.1%
Nov 202526.6%15%16.5%9.2%7.9%5.5%4.4%3.6%2.4%3.2%2.4%2.4%0.85%
Dec 202524.5%16.7%17.8%8.8%7.6%4.2%5.5%4.5%2.2%3%2.2%2.2%0.77%
Jan 202625.7%14.3%15.3%9.2%8.5%5.1%5.5%4.5%2.8%2.9%2.9%2.3%1%
Feb 202624.5%16.6%17.3%8.7%9.2%4.7%4.8%3%2.2%2.9%2.8%2.2%1.2%
Mar 202625.8%14.5%18%9%10.5%4.4%4.3%2.8%2.3%2.9%2.9%1.9%0.82%
Apr 202624.2%17.3%16.9%8.4%9%4.7%4.9%3.3%2.6%3.2%2.7%2.1%0.63%
May 202620.6%17.3%25.7%7.2%6.8%4.9%4.2%2.8%2.3%2.5%2.8%2.3%0.65%
Jun 202616.7%20.8%31.2%6%5.2%4.8%3.7%2.7%2.2%2.3%1.9%1.8%0.65%
Jul 202622.1%18.4%15.4%9.2%9.4%5.8%4.8%3.4%3.6%2.7%2.5%2%0.7%
Aug 202624.6%16.9%14%8.4%8.1%6.2%4.9%3.5%4.8%3%2.2%2.7%0.63%
Sep 202625.4%17.5%14.5%10.7%7.8%4.8%4.3%3.5%3.4%2.5%2.3%2.3%1%

Bahco sells other things too, so only its searches that name this product count here, like “bahco snips”.

How has the Bahco and Irwin comparison changed over the last 12 months?

3 findings
  • Irwin was ahead of Bahco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bahco’s share of searches among tin snips brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 260.
  • Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands worldwide moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 610 to 600.

How did search popularity change for tin snips brands worldwide in September 2026?

1 change
  1. In September 2026, Irwin rose from 12th to 11th among tin snips brands worldwide.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bahco’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bahco

1 branded search term

  • bahco snips

Irwin

4 branded search terms

  • irwin aviation snips
  • irwin metal snips
  • irwin snips
  • irwin tin snips

How the Brand Demand Index is measured

Other head-to-heads among tin snips brands

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