Brandwave

Record vs Yost:Which is more popular?

In September 2026, Record had more branded searches than Yost among workbench vice brands worldwide. Record had about 1,000 branded searches, while Yost had 590. Record made up 2% of all workbench vice brand searches we track, and Yost accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about workbench vice brands, Yost appeared in four of the five answers and Record in one. Yost was mentioned before Record in every answer.

Among workbench vice brands worldwide in September 2026

Who do people search for more?

Record, about 69% more searches than Yost

Record 1K searchesYost 590 searches

Who does AI mention more?

Yost, mentioned in 4 of 5 answers, Record in 1

Yost in 4 of 5Record in 1 of 5

Who does AI recommend more?

Yost, named ahead of Record in every answer

Yost first in 4Record never first

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Top workbench vice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yost was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Record was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yost was listed before Record in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilton1st
  2. Yost2nd
  3. Bessey3rd
  4. Record4th
  5. Clarke–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wilton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bessey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Record1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarke0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workbench vice brands

5 answers
  • Asked ChatGPT

    “Which workbench vice brand should I buy?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
  • Asked ChatGPT

    “What are the best workbench vice brands?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
    4. 4Record
  • Asked ChatGPT

    “What's the best workbench vice brand for metalworking and repair?”

    1. 1Wilton
    2. 2Yost
    3. 3Bessey
  • Searched Google, AI Overview

    “best workbench vice”

    1. 1Wilton
    2. 2Yost
  • Searched Google, AI Overview

    “heavy duty vice”

    1. 1Wilton

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Record or Yost more popular in search?

This chart shows how often people search Google for Record and Yost by name. Each line represents a brand's share of searches for all six workbench vice brands we track, month by month, from English-language searches worldwide.

Record and Yost among workbench vice brands worldwide, by month

Share of searches by month for Record, Yost. The figures are in the table below the chart.

View monthly share of searches table
MonthClarkeBesseyIrwinWiltonRecordYost
Oct 202559.2%21.7%11.8%3.4%2.3%1.6%
Nov 202560.4%22.1%9.9%3.5%2.4%1.8%
Dec 202560.7%22.2%9.9%3.5%1.8%1.8%
Jan 202660.2%22%9.8%4.4%1.8%1.8%
Feb 202656%25%11.2%3.9%2.1%1.8%
Mar 202660.9%22.3%9.9%3.5%1.8%1.6%
Apr 202660.9%22.3%9.9%3.5%1.8%1.6%
May 202672.3%14.5%7.9%2.8%1.5%1.1%
Jun 202665%19.4%8.6%3.7%1.7%1.4%
Jul 202663.3%18.9%10.3%3.7%2.1%1.7%
Aug 202667.2%16.5%8.9%3.9%2%1.5%
Sep 202665.4%19.6%8.7%3.2%2%1.2%

How has the Record and Yost comparison changed over the last 12 months?

3 findings
  • Record was ahead of Yost in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Record’s share of searches among workbench vice brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches moved from 1.3K to 1K.
  • Across the 12 months ending September 2026, Yost’s share of searches among workbench vice brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 880 to 590.

How did search popularity change for workbench vice brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Yost worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

  2. Estimated monthly branded searches for Record worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Record’s and Yost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Record

1 branded search term

  • record vice

Yost

1 branded search term

  • yost vise

How the Brand Demand Index is measured

Other head-to-heads among workbench vice brands

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