Bosch vs Festool:Which is more popular?
In September 2026, Bosch had more branded searches than Festool among mitre saws worldwide. Bosch had about 8,200 branded searches, while Festool had 4,720. Bosch made up 5% of all mitre saw searches we track, and Festool accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about mitre saws, Bosch appeared in four of the five answers and Festool in one. Bosch was mentioned before Festool in every answer that named either.
Who do people search for more?
Bosch, about 74% more searches than Festool
Who does AI mention more?
Bosch, mentioned in 4 of 5 answers, Festool in 1
Who does AI recommend more?
Bosch, named ahead of Festool in 4 of 4 answers
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Top mitre saws in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Festool in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Metabo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evolution0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mitre saws
5 answers
Asked ChatGPT
“Which mitre saw should I buy?”
Asked ChatGPT
“What are the best mitre saw brands?”
Asked ChatGPT
“What's the best mitre saw for home workshop?”
Searched Google, AI Overview
“mitre saws”
Searched Google, AI Overview
“compound mitre saw”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Bosch, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Ryobi | Bosch | Evolution | Festool | Metabo | Triton |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 26.8% | 12.8% | 6.6% | 5.3% | 3.1% | 4% | 2% | 0.09% |
| Nov 2025 | 42.8% | 24.5% | 12.2% | 6.9% | 4.7% | 3.3% | 3.7% | 1.8% | 0.05% |
| Dec 2025 | 41.8% | 24.6% | 12.2% | 6.8% | 5.7% | 3.3% | 3.5% | 2.1% | 0.06% |
| Jan 2026 | 40% | 27.8% | 11.6% | 6.7% | 5.4% | 3.1% | 3.4% | 2% | 0.06% |
| Feb 2026 | 39.8% | 31.2% | 11.3% | 5.2% | 4.5% | 3.1% | 3.3% | 1.6% | 0.05% |
| Mar 2026 | 38.9% | 29.8% | 11.4% | 6.2% | 5.2% | 3.6% | 3.2% | 1.5% | 0.05% |
| Apr 2026 | 37.7% | 31.8% | 10.9% | 6.1% | 5% | 3.5% | 3.1% | 1.9% | 0.05% |
| May 2026 | 37.9% | 30% | 11.3% | 7.3% | 5% | 3.6% | 3.1% | 1.9% | 0.06% |
| Jun 2026 | 39.2% | 28.4% | 11.7% | 7.7% | 5.4% | 3% | 2.6% | 2% | 0.05% |
| Jul 2026 | 41.2% | 27.1% | 11.2% | 6.9% | 5.7% | 3.2% | 3% | 1.7% | 0.05% |
| Aug 2026 | 38.9% | 26.3% | 11.7% | 7.7% | 6.6% | 3.7% | 3.2% | 1.9% | 0.05% |
| Sep 2026 | 43.1% | 24.2% | 12.5% | 7% | 5% | 3.4% | 2.9% | 1.8% | 0.07% |
Festool sells other things too, so only its searches that name this product count here, like “festool mitre saw”.
How has the Bosch and Festool comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among mitre saws worldwide moved from 5.3% to 5%, and its estimated monthly branded searches moved from 7.8K to 8.2K.
- Across the 12 months ending September 2026, Festool’s share of searches among mitre saws worldwide moved from 4% to 2.9%, and its estimated monthly branded searches moved from 6K to 4.7K.
How did search popularity change for mitre saws worldwide in September 2026?
2 changes
In September 2026, Bosch lost share of searches among mitre saws worldwide, from 6.6% to 5%.
Estimated monthly branded searches for Festool worldwide fell 21.2% over 12 measured months, from 6K to 4.7K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bosch’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mitre saws
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