How popular isDiablo in search?
In August 2026, there were an estimated 450K branded searches for Diablo worldwide which held steady over the last 11 months. Diablo holds 18.3% estimated Share of Search among saw blade brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which saw blade brands compete with Diablo?
Share of Search by month for Makita, DeWalt, Diablo, Freud, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Diablo | Freud | Bosch | Irwin |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 22.4% | 15% | 15% | 6.9% | 0.22% |
| Nov 2025 | 39.1% | 26.4% | 14.4% | 14.4% | 5.5% | 0.17% |
| Dec 2025 | 32.9% | 27.1% | 22.1% | 12.1% | 5.6% | 0.18% |
| Jan 2026 | 30.8% | 25.2% | 20.6% | 16.8% | 6.4% | 0.2% |
| Feb 2026 | 32.1% | 26.3% | 21.5% | 14.4% | 5.5% | 0.21% |
| Mar 2026 | 36.4% | 24.5% | 16.4% | 16.4% | 6.2% | 0.2% |
| Apr 2026 | 30.8% | 25.2% | 20.6% | 16.8% | 6.4% | 0.2% |
| May 2026 | 29.4% | 24.1% | 24.1% | 16.1% | 6.1% | 0.19% |
| Jun 2026 | 33.1% | 27% | 18.1% | 14.8% | 6.8% | 0.18% |
| Jul 2026 | 31.3% | 25.6% | 20.9% | 14% | 7.9% | 0.2% |
| Aug 2026 | 33.5% | 27.4% | 18.3% | 12.2% | 8.4% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.5% | 823K | +22.3% | +2.2 points | |
| 2, held 2nd | 27.4% | 673K | +22.4% | +1.8 points | |
| 3, held 3rd | 18.3% | 450K | 0% | -2.6 points | |
| 4, held 4th | 12.2% | 301K | 0% | -1.8 points | |
| 5, held 5th | 8.4% | 206K | +21.2% | +0.5 points | |
| 6, held 6th | 0.18% | 4.4K | 0% | 0 points |
1.
Makita33.5%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.
2.
DeWalt27.4%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.
3.Diablo
18.3%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -2.6 points.
4.Freud
12.2%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1.8 points.
5.
Bosch8.4%
Held 5th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
6.
Irwin0.18%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Diablo and its closest rivals
How has branded search demand for Diablo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Diablo worldwide held steady at 450K.
- Across the 11 months ending August 2026, Diablo’s estimated Share of Search among saw blade brands worldwide increased from 15% to 18.3%.
- Across the 11 months ending August 2026, Diablo’s estimated Share of Search among saw blade brands worldwide peaked at 24.1% in May 2026 and was lowest at 14.4% in November 2025.
How did search popularity change for saw blade brands worldwide in August 2026?
6 changes
In August 2026, Makita gained estimated Share of Search among saw blade brands worldwide, from 31.3% to 33.5%.
In August 2026, DeWalt gained estimated Share of Search among saw blade brands worldwide, from 25.6% to 27.4%.
In August 2026, Diablo lost estimated Share of Search among saw blade brands worldwide, from 20.9% to 18.3%.
In August 2026, Freud lost estimated Share of Search among saw blade brands worldwide, from 14% to 12.2%.
Bosch’s estimated Share of Search among saw blade brands worldwide has gained ground for 3 months in a row, from 6.1% to 8.4% in August 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
Where does Diablo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hole saw brands | 3rd of 6 | 13.6% | Show ranking |
| Saw blade brands | 3rd of 6 | 18.3% | Shown above |
How is Diablo measured?
Brandwave collects information about searches that people make online using Diablo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- diablo
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