Brandwave

eero vs Google Nest:Which is more popular?

In September 2026, Google Nest had more branded searches than eero among mesh wifi brands worldwide. Google Nest had about 246,000 branded searches, while eero had 135,000. Google Nest made up 24.3% of all mesh wifi brand searches we track, and eero accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about mesh wifi brands, eero appeared in all five answers and Google Nest in one. eero was mentioned before Google Nest in every answer.

Among mesh wifi brands worldwide in September 2026

Who do people search for more?

Google Nest, about 82% more searches than eero

Google Nest 246K searcheseero 135K searches

Who does AI mention more?

eero, mentioned in every answer we collected

eero in 5 of 5Google Nest in 1 of 5

Who does AI recommend more?

eero, named ahead of Google Nest in every answer

eero first in 5Google Nest never first

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Top mesh wifi brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, eero appeared in all five answers. Google Nest was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. eero was listed before Google Nest in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. eero2nd
  3. NETGEAR3rd
  4. ASUS4th
  5. Google Nest5th
  6. Ubiquiti6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ubiquiti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mesh wifi brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is eero or Google Nest more popular in search?

This chart shows how often people search Google for eero and Google Nest by name. Each line represents a brand's share of searches for all six mesh wifi brands we track, month by month, from English-language searches worldwide.

eero and Google Nest among mesh wifi brands worldwide, by month

Share of searches by month for Google Nest, eero. The figures are in the table below the chart.

View monthly share of searches table
MonthUbiquitiGoogle NesteeroNETGEARTP-LinkASUS
Oct 202543.2%28.9%10.6%13%3.2%1.1%
Nov 202540.6%33.2%10%12.2%3%1.1%
Dec 202540.6%33.2%10%12.2%3%1%
Jan 202643.2%28.9%10.6%13%3.2%1.1%
Feb 202642.9%28.7%10.5%12.9%3.9%1.1%
Mar 202647.9%21.4%11.8%14.4%3.5%1%
Apr 202644.2%24.2%13.3%13.3%4%1.1%
May 202642.1%28.2%12.6%12.6%3.1%1.3%
Jun 202642.1%28.2%12.6%12.6%3.1%1.3%
Jul 202642.8%23.4%15.7%12.9%3.9%1.3%
Aug 202644.1%24.1%13.2%13.2%4%1.4%
Sep 202644.5%24.3%13.4%13.4%3.3%1.1%

How has the eero and Google Nest comparison changed over the last 12 months?

3 findings
  • Google Nest was ahead of eero in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, eero’s share of searches among mesh wifi brands worldwide moved from 10.6% to 13.4%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, Google Nest’s share of searches among mesh wifi brands worldwide moved from 28.9% to 24.3%, and its estimated monthly branded searches moved from 368K to 246K.

How did search popularity change for mesh wifi brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Google Nest worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using eero’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eero

1 branded search term

  • eero

Google Nest

1 branded search term

  • google nest

How the Brand Demand Index is measured

Other head-to-heads among mesh wifi brands

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