Google Nest vs TP-Link:Which is more popular?
In September 2026, Google Nest had more branded searches than TP-Link among mesh wifi brands worldwide. Google Nest had about 246,000 branded searches, while TP-Link had 33,100. Google Nest made up 24.3% of all mesh wifi brand searches we track, and TP-Link accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about mesh wifi brands, TP-Link appeared in all five answers and Google Nest in one. TP-Link was mentioned before Google Nest in every answer.
Who do people search for more?
Google Nest, about 7 searches for every 1 for TP-Link
Who does AI mention more?
TP-Link, mentioned in every answer we collected
Who does AI recommend more?
TP-Link, named ahead of Google Nest in every answer
Follow Google Nest vs TP-Link and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mesh wifi brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. Google Nest was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link was listed before Google Nest in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
eero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ubiquiti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Google Nest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mesh wifi brands
5 answers
Asked ChatGPT
“Which mesh wifi brand should I buy?”
Asked ChatGPT
“What are the best mesh wifi brands?”
Asked ChatGPT
“What's the best mesh wifi brand for whole home coverage?”
Searched Google, AI Overview
“wifi mesh system”
Searched Google, AI Overview
“best mesh wifi”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Google Nest or TP-Link more popular in search?
This chart shows how often people search Google for Google Nest and TP-Link by name. Each line represents a brand's share of searches for all six mesh wifi brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Nest, TP-Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ubiquiti | Google Nest | eero | NETGEAR | TP-Link | ASUS |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 28.9% | 10.6% | 13% | 3.2% | 1.1% |
| Nov 2025 | 40.6% | 33.2% | 10% | 12.2% | 3% | 1.1% |
| Dec 2025 | 40.6% | 33.2% | 10% | 12.2% | 3% | 1% |
| Jan 2026 | 43.2% | 28.9% | 10.6% | 13% | 3.2% | 1.1% |
| Feb 2026 | 42.9% | 28.7% | 10.5% | 12.9% | 3.9% | 1.1% |
| Mar 2026 | 47.9% | 21.4% | 11.8% | 14.4% | 3.5% | 1% |
| Apr 2026 | 44.2% | 24.2% | 13.3% | 13.3% | 4% | 1.1% |
| May 2026 | 42.1% | 28.2% | 12.6% | 12.6% | 3.1% | 1.3% |
| Jun 2026 | 42.1% | 28.2% | 12.6% | 12.6% | 3.1% | 1.3% |
| Jul 2026 | 42.8% | 23.4% | 15.7% | 12.9% | 3.9% | 1.3% |
| Aug 2026 | 44.1% | 24.1% | 13.2% | 13.2% | 4% | 1.4% |
| Sep 2026 | 44.5% | 24.3% | 13.4% | 13.4% | 3.3% | 1.1% |
How has the Google Nest and TP-Link comparison changed over the last 12 months?
3 findings
- Google Nest was ahead of TP-Link in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Nest’s share of searches among mesh wifi brands worldwide moved from 28.9% to 24.3%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, TP-Link’s share of searches among mesh wifi brands worldwide moved from 3.2% to 3.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for mesh wifi brands worldwide in September 2026?
2 changes
In September 2026, TP-Link lost share of searches among mesh wifi brands worldwide, from 4% to 3.3%.
Estimated monthly branded searches for Google Nest worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Nest’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest
1 branded search term
- google nest
TP-Link
1 branded search term
- router tp-link
Other head-to-heads among mesh wifi brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.