Brandwave

ASUS vs NETGEAR:Which is more popular?

In September 2026, NETGEAR had more branded searches than ASUS among mesh wifi brands worldwide. NETGEAR had about 135,000 branded searches, while ASUS had 11,500. NETGEAR made up 13.4% of all mesh wifi brand searches we track, and ASUS accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about mesh wifi brands, NETGEAR appeared in all five answers and ASUS in four. ASUS was mentioned before NETGEAR in three out of five answers.

Among mesh wifi brands worldwide in September 2026

Who do people search for more?

NETGEAR, about 12 searches for every 1 for ASUS

NETGEAR 135K searchesASUS 11.5K searches

Who does AI mention more?

NETGEAR, mentioned in every answer we collected

NETGEAR in 5 of 5ASUS in 4 of 5

Who does AI recommend more?

ASUS, named ahead of NETGEAR in 3 of 5 answers

ASUS first in 3NETGEAR first in 2

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Top mesh wifi brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NETGEAR appeared in all five answers. ASUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ASUS was listed before NETGEAR in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TP-Link1st
  2. eero2nd
  3. NETGEAR3rd
  4. ASUS4th
  5. Google Nest5th
  6. Ubiquiti6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NETGEAR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TP-Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ubiquiti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mesh wifi brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ASUS or NETGEAR more popular in search?

This chart shows how often people search Google for ASUS and NETGEAR by name. Each line represents a brand's share of searches for all six mesh wifi brands we track, month by month, from English-language searches worldwide.

ASUS and NETGEAR among mesh wifi brands worldwide, by month

Share of searches by month for NETGEAR, ASUS. The figures are in the table below the chart.

View monthly share of searches table
MonthUbiquitiGoogle NesteeroNETGEARTP-LinkASUS
Oct 202543.2%28.9%10.6%13%3.2%1.1%
Nov 202540.6%33.2%10%12.2%3%1.1%
Dec 202540.6%33.2%10%12.2%3%1%
Jan 202643.2%28.9%10.6%13%3.2%1.1%
Feb 202642.9%28.7%10.5%12.9%3.9%1.1%
Mar 202647.9%21.4%11.8%14.4%3.5%1%
Apr 202644.2%24.2%13.3%13.3%4%1.1%
May 202642.1%28.2%12.6%12.6%3.1%1.3%
Jun 202642.1%28.2%12.6%12.6%3.1%1.3%
Jul 202642.8%23.4%15.7%12.9%3.9%1.3%
Aug 202644.1%24.1%13.2%13.2%4%1.4%
Sep 202644.5%24.3%13.4%13.4%3.3%1.1%

How has the ASUS and NETGEAR comparison changed over the last 12 months?

3 findings
  • NETGEAR was ahead of ASUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ASUS’s share of searches among mesh wifi brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 14.5K to 11.5K.
  • Across the 12 months ending September 2026, NETGEAR’s share of searches among mesh wifi brands worldwide moved from 13% to 13.4%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for mesh wifi brands worldwide in September 2026?

2 changes
  1. NETGEAR’s share of searches among mesh wifi brands worldwide has gained ground for 3 months in a row, from 12.6% to 13.4% in September 2026.

  2. Estimated monthly branded searches for ASUS worldwide fell 20.7% over 12 measured months, from 14.5K to 11.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ASUS’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

2 branded search terms

  • asus zenwifi
  • zenwifi

NETGEAR

1 branded search term

  • netgear

How the Brand Demand Index is measured

Other head-to-heads among mesh wifi brands

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