Brandwave

Water dispensers:Which brands are most popular in search?

In August 2026, Brita was the most searched among water dispensers worldwide, with an estimated 567K branded searches and 43.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brita43.3%
  2. Waterdrop41.9%
  3. BWT6.9%
  4. Culligan5.6%
  5. ZeroWater2.1%
  6. Aqua Optima0.22%

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Share of SearchLeaderboard

Compare the water dispensers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among water dispensers worldwide, by month

Share of Search by month for Brita, Waterdrop, BWT, Culligan, ZeroWater. The figures are in the table below the chart.

View monthly share of search table
MonthBritaWaterdropBWTCulliganZeroWaterAqua Optima
Oct 202540.2%40.5%9.9%6.7%2.4%0.26%
Nov 202537%45.8%9.2%5%2.8%0.3%
Dec 202541.8%41.5%8.3%5.6%2.5%0.27%
Jan 202639.2%43.4%8.7%5.8%2.6%0.23%
Feb 202634.9%49%8.1%5.4%2.4%0.26%
Mar 202636%44.1%8.8%5.9%4.9%0.23%
Apr 202637%46.2%7.6%6.2%2.8%0.24%
May 202636.9%44.7%11%4.9%2.2%0.24%
Jun 202635.7%49.5%8.1%4.5%2%0.21%
Jul 202640.6%43.9%7.2%5.9%2.2%0.23%
Aug 202643.3%41.9%6.9%5.6%2.1%0.22%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Brita

    43.3%

    Moved from 2nd to 1st. 567K estimated branded searches, +11.7% vs prior month. Share +2.7 points.

  2. 2.Waterdrop

    41.9%

    Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.BWT

    6.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Culligan

    5.6%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.ZeroWater

    2.1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Aqua Optima

    0.22%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among water dispensers worldwide?

In August 2026, Brita was the most searched among water dispensers worldwide, with an estimated 567K branded searches and 43.3% estimated Share of Search within this set. Waterdrop is in 2nd place, 1.3 percentage points behind at 41.9% Share of Search.

Global water dispensers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brita40.2% → 43.3%43.3%Aug 202634.9%Feb 20262nd → 1st
Waterdrop40.5% → 41.9%49.5%Jun 202640.5%Oct 20251st → 2nd
BWT9.9% → 6.9%11%May 20266.9%Aug 20263rd
Culligan6.7% → 5.6%6.7%Oct 20254.5%Jun 20264th
ZeroWater2.4% → 2.1%4.9%Mar 20262%Jun 20265th
Aqua Optima0.26% → 0.22%0.3%Nov 20250.21%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Brita’s estimated Share of Search among water dispensers worldwide increased from 40.2% to 43.3%.
  • Across the 11 months ending August 2026, Waterdrop’s estimated Share of Search among water dispensers worldwide increased from 40.5% to 41.9%.
  • Across the 11 months ending August 2026, BWT’s estimated Share of Search among water dispensers worldwide decreased from 9.9% to 6.9%.
  • Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water dispensers worldwide decreased from 6.7% to 5.6%.
  • Across the 11 months ending August 2026, Brita’s estimated Share of Search among water dispensers worldwide peaked at 43.3% in August 2026 and was lowest at 34.9% in February 2026.
  • Across the 11 months ending August 2026, Waterdrop’s estimated Share of Search among water dispensers worldwide peaked at 49.5% in June 2026 and was lowest at 40.5% in October 2025.
  • Across the 11 months ending August 2026, BWT’s estimated Share of Search among water dispensers worldwide peaked at 11% in May 2026 and was lowest at 6.9% in August 2026.
  • Across the 11 months ending August 2026, Culligan’s estimated Share of Search among water dispensers worldwide peaked at 6.7% in October 2025 and was lowest at 4.5% in June 2026.
  • Across the 11 months ending August 2026, ZeroWater’s estimated Share of Search among water dispensers worldwide peaked at 4.9% in March 2026 and was lowest at 2% in June 2026.
  • Across the 11 months ending August 2026, Brita rose from 2nd to 1st among water dispensers worldwide.
  • Across the 11 months ending August 2026, Waterdrop fell from 1st to 2nd among water dispensers worldwide.
  • Across the 11 months ending August 2026, ZeroWater and Aqua Optima held steady: their estimated Share of Search among water dispensers worldwide each moved less than 0.5 percentage points.

How did search popularity change for water dispensers worldwide in August 2026?

  1. In August 2026, Brita overtook Waterdrop to take the highest estimated Share of Search among water dispensers worldwide, at 43.3%.

  2. In August 2026, Waterdrop lost estimated Share of Search among water dispensers worldwide, from 43.9% to 41.9%.

  3. BWT’s estimated Share of Search among water dispensers worldwide has lost ground for 3 months in a row, from 11% to 6.9% in August 2026.

How the Brand Demand Index is measured

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