LARQ vs Water-to-Go:Which is more popular by branded search?
In August 2026, LARQ had more branded searches than Water-to-Go among water filter bottles worldwide. LARQ was estimated to have 12.1K branded searches compared to Water-to-Go’s 6.6K, and held a 0.66% Share of Search versus Water-to-Go’s 0.36%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LARQ or Water-to-Go?
Compare the water filter bottles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LARQ, Water-to-Go. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Brita | LifeStraw | Grayl | LARQ | Water-to-Go |
|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 26.8% | 6.5% | 0.49% | 0.89% | 0.32% |
| Nov 2025 | 68.6% | 23.9% | 5.8% | 0.53% | 0.79% | 0.35% |
| Dec 2025 | 69.5% | 22.8% | 5.7% | 0.5% | 1.1% | 0.33% |
| Jan 2026 | 62.8% | 28.5% | 6.8% | 0.57% | 0.85% | 0.47% |
| Feb 2026 | 65.6% | 26.4% | 6.2% | 0.55% | 0.81% | 0.36% |
| Mar 2026 | 59.8% | 28.1% | 10.3% | 0.62% | 0.76% | 0.41% |
| Apr 2026 | 61.7% | 28.9% | 7.7% | 0.65% | 0.65% | 0.35% |
| May 2026 | 60% | 30% | 8% | 0.98% | 0.65% | 0.44% |
| Jun 2026 | 59.3% | 31.6% | 7.3% | 0.64% | 0.79% | 0.35% |
| Jul 2026 | 61.9% | 29.8% | 6.8% | 0.58% | 0.58% | 0.39% |
| Aug 2026 | 59.9% | 30.9% | 7.6% | 0.66% | 0.66% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the LARQ and Water-to-Go comparison changed over the last 12 months?
3 findings
- LARQ was ahead of Water-to-Go in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LARQ’s estimated Share of Search among water filter bottles worldwide moved from 0.89% to 0.66%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Water-to-Go’s estimated Share of Search among water filter bottles worldwide moved from 0.32% to 0.36%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for water filter bottles worldwide in August 2026?
2 changes
Estimated monthly branded searches for Water-to-Go worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
Estimated monthly branded searches for LARQ worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LARQ’s and Water-to-Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LARQ
1 branded search term
- larq bottle
Water-to-Go
1 branded search term
- water to go
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